One of Kathy Kennebrook’s favorite techniques for locating motivated sellers for your real estate investing business is to create direct mail campaigns targeting Senior Home Owners. This is a really good list to work from for a variety of reasons.
Kathy Kennebrook understands, after having bought and sold hundreds of her own properties that senior home owners may be interested in selling a property for many reasons, and most of the time these homes are in nice neighborhoods where people want to live. Maybe a spouse has passed away and they don’t want to continue living in the property. Or perhaps they want to move in with a relative or relocate to another state. The homeowner may want to move into a smaller home or an assisted living facility. The home they have for sale may also have been a vacation property they owned and now they don’t want to visit any longer.
Kathy Kennebrook believes there are many reasons a senior home owner may want to work with a real estate investor to get a property sold as opposed to listing it with a Real Estate agent. Maybe they need to have the property sold quickly because they need to funds to relocate to another state or perhaps move into an assisted living facility. Because they are senior home owners, the home may need repairs that the owner is no longer able to do in order to get the home sold.
Kathy Kennebrook believes that many times, the homeowner may want to work with a real estate investor in order to get a home sold quickly and for a fair price. If the real estate investor is a person of integrity, they will create a win-win solution for all parties involved in the sale of the property.
Kathy Kennebrook also knows that this list is very easy for the real estate investor to get their hands on. She herself uses a resource called US Lead List to provide for her the list of senior home owners in her area. These areas are split by zip code ranges so you can market to the exact areas you are looking to buy in. Kathy Kennebrook also knows that usually there is no competition for these properties since they are not actively being marketed. This gives you, the real estate investor the opportunity to create a win-win solution for you and the seller. In addition, these are usually sellers who are interested in selling “right now†which makes them a very good lead source for you. These properties may not always be in the best of condition which makes it difficult to sell them to an end user, so selling to a real estate investor just makes a lot more sense. All in all, senior home owners make some of the best leads for the real estate investor. These are folks who have a problem they need to solve, but don’t know how to do that until they are contacted by you.
For more information on lead sources for creating senior home owner mailings and marketing materials for locating all the motivated sellers you need for your real estate investing business, visit Kathy Kennebrook’s website at marketingmagiclady.com.
