Your Credibility Kit tells a story about who you are and what you can do for your seller or buyer in order to get a deal done. It will list the benefits to the sellers or buyers as to why they should work with you, a Real Estate Investor. The other main function of a Credibility Kit is to give you the confidence you need in order to create a win-win solution for you with your sellers. It should have all the tools you need in it to get you through the offer making process. For example, in the back of Kathy Kennebrook’s Credibility Kit, she has a list of different types of offers she can make on a property. This helps Kathy Kennebrook when talking to the seller and keeps her from getting tongue-tied or forgetting a strategy that could just help out that particular seller. It also includes a cost analysis sheet which shows Kathy Kennebrook’s sellers exactly how much it would cost them to sell their home in the traditional way and how much money she can save them at the closing table. Kathy Kennebrook’s credibility kit simply gives her sellers all the facts they need to make a sound decision to sell their property to her. Kathy Kennebrook also has another “cheat Sheet†in there that lists all the paperwork she needs from a seller in order to make an offer. This way she doesn’t waste the seller’s time or hers. Kathy Kennebrook also has similar information in her Credibility Kit for working with her buyers.
She includes information on how she can work with them to give them time to clean up credit issues for example. She provides information for them regarding mortgage brokers they can work with to get their financing in place in order to get the deal closed. Kathy Kennebrook also provides information on how the lease/option process works and why a potential buyer may need to lease/option a property in order to give them more time to secure financing.
This one tool will separate you from your competition like nothing else can and help to bring you more deals than you can handle. Kathy Kennebrook uses an abridged version of her Credibility Kit when working with out of state owners. Think about it, without this information, they have no idea who they are working with. The copies of letters from Kathy Kennebrook’s title agent, real estate attorney, insurance agent and private lenders are particularly helpful in these instances and on many occasions her sellers have called these folks to make sure she is “for real†before signing any contracts. So make sure your team members are aware that they may be getting calls from potential sellers so they are prepared to answer their questions.
Be sure and follow up next week in order to find out how to use your Credibility Kit to acquire private lenders for your real estate investing business. In the meantime, be sure to visit Kathy Kennebrook’s website at marketingmagiclady.com.