It is almost Labor Day and the holiday season is fast approaching. What does that mean to you as a Real Estate Investor? It means really great deals are right around the corner, especially if you are using direct mail campaigns to locate motivated sellers like Kathy Kennebrook suggests you do.
Think about it. Kathy Kennebrook starts beefing up her direct mail campaigns from October to January. There is a specific reason for that. You see, during the holiday season, folks are getting cards and letters from relatives and friends they haven’t heard from in year so they are opening all of their mail, including the personal looking letter they just got from you.
Now if this same person has a house they neither want nor need and they could use some ready cash during the holidays, don’t you think they are going to be more motivated to sell?? And so… along comes this letter from you explaining how you can help them solve their problem.
Can you tell where Kathy Kennebrook is headed with this thinking?? Of course you can; really great deals from highly motivated sellers. The other thing that’s really great about this scenario is that if you followed Kathy Kennebrook’s formula, you are going to be dealing with exactly the type of seller you are looking for in your business and exactly the type of deal you want to do.
So now, let’s take it a step further. Say you are one of those lucky folks who happens to live in an area where property tax bills go out anywhere from September to December. So now this same seller still has a house they neither want nor need, AND they just got a big property tax bill to go with it right around the holidays. OUCH!
This is exactly the kind of seller Kathy Kennebrook is looking for! And this is exactly the type of seller you should be looking for in your real estate business as well. These sellers create an ideal opportunity for you to create a win-win solution without any competition whatsoever!! And a great deal is created with a truly motivated seller!
For more information on Kathy Kennebrook’s real estate investing products make sure you visit her website at marketingmagiclady.com
