By: Kathy Kennebrook, The Marketing Magic Lady
Kathy Kennebrook is often asked whether or not there are still good real estate deals out there with the market constantly changing like it has been. Kathy Kennebrook believes that the real estate market will always experience ups and downs and as Real Estate Investors we need to be trained on utilizing the best tools to locate the motivated sellers within those markets.
Kathy Kennebrook also knows that we need to learn to be flexible in our marketing in order to bring in the highest number of new deals. Kathy Kennebrook often hears comments like, “you were just lucky†or “you got in on the real estate game when there were still lots of deals out there, it’s just not that way anymoreâ€. Those folks couldn’t be more wrong in their thinking. This is just “stinkin’ thinkin’†as Kathy’s friend and mentor Ron LeGrand would say. There are always deals to be made if you know where to look for them no matter what the market is doing. This is just a matter of having a marketing mind.
Kathy Kennebrook also knows that using direct mail to attract motivated sellers is always one of the best tools in the real estate business for locating highly motivated sellers on a regular basis no matter what the real estate market is doing. There are several reasons for this.
The first reason is that generally speaking, there is no competition for these properties whatsoever. Most of your competitors don’t use targeted direct mail campaigns to locate motivated sellers; and the sellers themselves generally don’t know they are going to sell their property until they receive contact from you.
You see, Kathy Kennebrook knows they have a problem to solve regarding their property; they just don’t know how to do it until they receive contact from you and know you are there to help them. These are the unique sellers your competitors simply don’t know about.
Secondly, once you build a machine whereby you have direct mail going out on a regular basis, you create an ongoing source of leads as you continue to build credibility with the sellers you are mailing to regularly.
Not only do you have deals coming at you today, you are constantly planting seeds for future deals. Kathy Kennebrook knows that Direct Mail campaigns are the only marketing technique where you can create this scenario. As these sellers’ situations change, they will contact you first because you have taken the time to create credibility with them through your mailings, even if they are contacted by someone else in the interim.
For even more information on locating highly motivated seller in any market, be sure and check out her article next week.
In the meantime, make sure you visit Kathy Kennebrooks website at Marketingmagiclady.com for even more information and resources to locate highly qualified motivated sellers and buyers for your real estate investing business.