Kathy Kennebrook Discusses Attracting Motivated Sellers in an Ever Changing Market - Part 2
By Kathy KennebrookOne of the things Kathy Kennebrook loves about Direct Mail is that fact that you can also control the number of sellers who are contacting you at any given time by controlling the number of mailings that go out. You can also control the types of sellers who are contacting you and the types of properties you want to purchase. In a changing market, this ability is especially important and using direct mail is the only marketing tool available that gives you the opportunity to pick and choose the types of sellers you want to deal with.
Another really great advantage of using direct mail to locate motivated sellers is that since it is targeted to specific lists and specific types of sellers, you are getting the very best use of the marketing dollars available to you. Kathy Kennebrook understands that the more direct mail campaigns you do, the higher the response rate gets. So the more you do it, the less it costs per lead and per deal. Direct mail is the only marketing technique out there that allows you to have these controls.
In addition, you are using your available marketing dollars to target specific types of sellers as opposed to other types of marketing like signage or an ad where you are hitting a much broader market area and hoping someone in that group has a property for sale.
Kathy Kennebrook firmly believes that you should always have between three and five marketing techniques working for you at any given time and one of them should absolutely be direct mail campaigns to motivated sellers. You can continuously customize your mailings so you can target specific types of sellers within your market, so you are able to “flex” with your market as your market continues to change. Direct mail is the only type of advertising that allows you to do this.
There are several great ways to get the lists you need to mail to. For the most part they are very easy to get. Kathy Kennebrook gets lists to mail to from her local newspaper, from the property assessors office, from mailing list companies, from the courthouse, and from on-line resources.
There are also several national mailing list companies that can customize whatever types of lists you need. Kathy Kennebrook suggests that you make sure the lists you are using are coming from a reliable source and that the information on them is current.
When deciding what marketing tools to use in your real estate business to locate motivated sellers, direct mail absolutely needs to be one of your primary tools. It is definitely one of the most inexpensive, effective, and powerful tools there is to locate highly motivated sellers and create very profitable deals for your business.
For more information on attracting motivated sellers and buyers for your real estate investing business, be sure and visit Kathy Kennebrook’s website at Marketingmagiclady.com.
Kathy Kennebrook offers detailed information, advice and professional-quality products related to "Kathy Kennebrook Discusses Attracting Motivated Sellers in an Ever Changing Market - Part 2", Real Estate Marketing and Real Estate Investing.
