How to Use Mailing Lists to Locate Motivated Sellers

By Kathy Kennebrook “The Marketing Magic Lady”

Using the right list when implementing direct mail campaigns to locate motivated sellers is crucial to your success as a Real Estate Investor. There are lots of different ways to find these lists and lots of different types of lists to choose from.

The easiest way Kathy Kennebrook suggests using to locate a list to use for mailings is to simply go to your property appraiser’s office or auditor’s office and have them create it for you. There are many different parameters you can use to create these lists.

Some of the lists you could have created might be directed at out of town owners, deed transfers, zip codes ranges or sale dates. These can all be good lead sources for you to us to find motivated sellers and these are lists that Kathy Kennebrook uses in her business on a daily basis.

Sometimes these records are available on CD and sometimes they are available as a paper copy. Every county differs in how they distribute this information. Kathy Kennebrook would suggest going down to this office and speaking with someone there directly. Do not call. You may get someone on the phone who doesn’t understand what it is you need and you will not get the lists you need. Since you will be using this list for several months, it would behoove you to get the right list the first time.

There are also mailing list services that provide this service for you and usually you can locate them in your local yellow pages under mailing lists or mailing services. Just be sure that whatever list source you are using has a list that has current information. Otherwise you are wasting your time and money on list that will net you zero results. Kathy Kennebrook would order a small list to send a sample mailing in order to test the list before spending a lot of money on this resource.

There are also a lot of internet resources to use to find excellent lists for finding motivated sellers using specific parameters. Once again, make sure you check the age of the list and the reliability of the company before making a long-term commitment.

Another way to find lists of motivated sellers is to go to the courthouse and check property records. One of the lists you can create is notices of default or lis pendens. These are people who are in pre-foreclosure.

For more information on mailing lists to use in you Real Estate Investing Business check out part 2 of this article next week. In the meantime, check out Kathy Kennebrook’s website at Marketingmagiclady.com for all the tools you need for you Real Estate Investing business.

Kathy Kennebrook offers detailed information, advice and professional-quality products related to "How to Use Mailing Lists to Locate Motivated Sellers", Real Estate Marketing and Real Estate Investing.

This entry was posted on Wednesday, January 14th, 2009 at 3:53 pm by Kathy Kennebrook and is filed under Kathy Kennebrook's Insightful Articles. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.