Kathy Kennebrook understands that Lease Options have always been a good strategy for marketing properties to potential buyers, especially for the Real Estate Investor who wants to hold properties long term and build multiple profit centers into their deals. In the current market, this is a perfect strategy to make money. Once you have met your short term cash needs, lease/optioning becomes a good long term investment strategy for you to be thinking about.
In an uncertain real estate market, lease/optioning properties is an especially good strategy for marketing your property to individuals who would not otherwise be able to purchase a home. This opens up a whole new market of potential buyers for your properties and enables you to sell your properties much more quickly. When the market is overloaded with homes for sale, the willingness to lease/option a property will draw a lot more potential buyers to you. There are a lot of potential buyers who have a significant amount of cash for a down-payment; they just don’t have the credit right now to be able to get a mortgage. Kathy Kennebrook knows that this is where lease/optioning a property can be advantageous to these types of buyers. It gives them the time they need to fix whatever credit problems they may be experiencing, while building their credit by making timely payments to you each month. It becomes a win-win solution for them and for you.
There are actually three profit centers built into a lease/option. Your first profit is realized when you put the tenant/buyer into the property and you receive a non-refundable option deposit or earnest money deposit from them before they move into the property. It is understood by the tenant/buyer that this money is non-refundable if they do not ultimately buy the house. If you have purchased the property correctly by either getting the deed or using private lenders, this earnest money deposit becomes all profit for you and you can spend it however you like.
The second source of income from a lease/option is the monthly cash flow that you receive for as long as the tenant/buyer pays rent to you. The cash flow is the spread between the amount of the mortgage you pay to the bank each month and the amount of rent your tenant/buyer pays to you. This is a profit center for you that is non-refundable, so the spread you make each month is yours to keep. For example, if your payment on a mortgage is 650.00 per month and your tenant/buyer pays you 900.00 per month in rent, your monthly cash flow becomes 250.00 per month on that property. When you have a number of lease/options in place, this can become a nice monthly income for you.
It is also written into Kathy Kennebrook’s lease/option contract that the tenant/buyer is responsible for repairs since they are ultimately going to own the property if they exercise their option, close on the property and pay you off. So there is no maintenance for you to worry about. In addition, they are able to do upgrades to the property such as paint or carpet as long as they get pre-approval from you first. You want to keep your tenant/buyer in the mind frame of ultimately owning the home.
The third source of income for you is ultimately the spread between what you owe on the mortgage you have on the property and the amount your tenant/buyer had agreed to pay you for the property when they exercise their option and close on it. This amount can be substantial if you structured the deal correctly from the onset. Remember; when you priced the property at the beginning of the lease/option with your tenant/buyer, you would have also taken into account the appreciation of the property within the twelve month period of the lease/option. So for example, if the property was worth $150,000 when you purchased it, you would lease/option it for at least 159,900 in order to account for appreciation. This is just another way for you to make money with lease/options.
Once you have a group of lease/options in your portfolio of properties, these properties end up providing continuous pay checks, both on a monthly basis and on a long term basis. Make sure you also take the time to periodically check with the mortgage broker who is working with your tenant/buyers to make sure they continue to follow up and move toward getting your tenant/buyers qualified to purchase the properties. This is another reason you need to have a good mortgage broker on your dream team. This is just another way to automate your business by getting this system in place.
Kathy Kennebrook has a lot of great strategies for building your dream team and creating lease/options on her website at www.marketingmagiclady.com. While you are there be sure and sign up for her free monthly newsletter and get 149.00 in relevant real estate investing information absolutely FREE! Read part 2 of this article next week.
