Kathy Kennebrook is often asked whether or not there are still good real estate deals out there with the market constantly changing like it has been. The real estate market will always experience ups and downs and as real estate investors we need to be trained on utilizing the best tools to locate the motivated sellers within those markets. We also need to learn to be flexible in our marketing in order to bring in the highest number of new deals. Kathy Kennebrook often hears comments like, “you were just lucky” or “you got in on the real estate game when there were still lots of deals out there, it’s just not that way anymore”. Those folks couldn’t be more wrong in their thinking. This is just “stinkin’ thinkin’” as Kathy’s friend Ron LeGrand would say. There are always deals to be made if you know where to look for them no matter what the market is doing. This is just a matter of having a marketing mind.
Using direct mail to attract motivated sellers is always one of the best tools in the real estate business for locating highly motivated sellers on a regular basis. Kathy Kennebrook also utilizes other tools along with direct mail, such as lumpy mail pieces to make her direct mail stand out or CDs she can send to her sellers to explain to them why they should work with her. There are several reasons for this.
The first reason is that generally speaking, there is no competition for these properties whatsoever. Most of your competitors don’t use targeted direct mail campaigns to locate motivated sellers; and the sellers themselves generally don’t know they are going to sell their property until they receive contact from you. They know they have a problem to solve regarding their property; they just don’t know how to do it until they receive contact from you and know you are there to help them.
And Kathy Kennebrook has found from her own experiences in the last several months that as many Real Estate Investors got locked into the foreclosure and REO markets that many of these other sellers who are excellent leads often got left out. No one was working with them so this left a whole market open for many very profitable deals for Kathy Kennebrook.
Secondly, once you build a machine whereby you have direct mail going out on a regular basis, you create an ongoing source of leads as you continue to build credibility with the sellers you are mailing to regularly. Not only do you have deals coming at you today, you are constantly planting seeds for future deals. Kathy Kennebrook uses a software program called RealProspect to track all of her sellers and her deals. This makes it a lot easier to keep track of her business. Kathy Kennebrook has information on her website www.marketingmagiclady.com regarding this program.
Direct mail campaigns are the only marketing technique where you can create this scenario. As these sellers’ situations change, they will contact you first because you have taken the time to create credibility with them through your mailings, even if they are contacted by someone else in the interim. You can also control the number of sellers who are contacting you at any given time by controlling the number of mailings that go out.
To read the rest of this article check back within the week. In the meantime feel free to go to Kathy Kennebrook’s website at www.marketingmagiclady.com and check out her information on finding all the motivated sellers and buyers for your real estate deals. While you are there be sure and sign up for her monthly newsletter and receive an additional 149.00 in real estate investing tools absolutely free!!