Money Saving Tips For Tough Economic Times – Part 1

by Kathy Kennebrook

Money Saving Food Tips:

1. Plan Ahead- plan your weekly meals around store sales. Check the ads and check online ads for the stores you shop at and plan your week’s meals around what is on sale.

2. Plan Your Food Budget- Take the time one day a week to cook several meals and freeze them. This will save time and money on busy nights when you might be more likely to just buy fast food. Have a plan in place for the nights you just don’t plan on cooking.

3. Quick Meals- When I know I have a week of busy nights, I buy cold cuts and have sandwiches for dinner or I buy items that cook up quickly like Hormel Meals which heat up in four minutes and feed two people. I just make some rice on the side to go with it. Progresso canned soup and rolls make a quick meal as well.

4. Keep A Master Shopping List- This will save you time and keep you from forgetting to buy a grocery item you need. Simply keep a shopping list going all the time. I keep a pad on the front of my refrigerator and as I am getting low on an item, it goes on the list. Then I watch for those items in the weekly grocery ads.

5. Allow One Grocery Day Per Week- Personally I shop on Thursdays. This is so I can take advantage of the store ads. I shop at two grocery stores. One grocery store’s new sales begin on Wednesday and the other stores sales begin on Thursday. Shopping one day a week or every two weeks will save money, time and gas. The more time you spend in the grocery store the more money you spend. If you have the time you can visit more than one store to get the best deals on items you use a lot. You should check the ads ahead of time and make a specific shopping plan.

6. Use a Specific List and Plan When Shopping- Go shopping with a specific plan in mind. Get what you need and leave. The more time you spend in the grocery store, the more money you will spend. Also, shop alone. Shopping with children or the husband will almost guarantee that you will buy items that were not on your list.

7. Buy In Bulk- Here are some pointers on buying in bulk. Buying in bulk can save some big bucks on items you use all the time like canned vegetables, soups, ketchup, and mayonnaise. You can shop your discount club for these items like Cosco or Sams Club or you can take advantage of “buy one get one free” ads at your local grocery store. When buying these items check the dates to make sure you have enough time to use them before they expire.

Tune in next week for more money saving tips. In the meantime check out Kathy Kennebrook’s website at www.marketingmagiclady.com for all the real estate investing tools you need and even more money saving tips and recipes. While you are there be sure and sign up for Kathy Kennebrook’s FREE monthly newsletter and receive 149.00 in additional real estate investing tools absolutely free!

A Great Source of Income Absolutely Free

by Kathy Kennebrook

Greetings from Kathy Kennebrook,

I know with a headline like that you are thinking, “What’s the catch?”  There isn’t one.

Monday, October 5th at 9:00pm EST we are doing a special webinar event on a new opportunity that hasn’t been released to the general public yet, but will be in less than 1 week.

You can register now by clicking here:

https://www2.gotomeeting.com/register/846518507

It’s absolutely free.  There are no sales. That’s right — you don’t have to sell anything.

This opportunity is a great way to earn passive, monthly income without having to buy any course, without having to sell anything to anyone.  Best of all it’s fun!

You definitely don’t want to miss this webinar. I don’t want to spoil what’s coming so I’ll only give you a hint.  This opportunity is Internet related and is available for anyone – not just real estate people.  It’s a chance for you and everyone you know to earn passive income, without having to change your internet habits.  It’s bigger than Facebook and Twitter combined even though they are a part of it.

It’s going to go public in less than 1 week and BELIEVE ME you want to be ahead of the curve on this one.  Remember, it’s absolutely free.

I know it sounds too good to be true, but I’ve already seen it and I promise you that you don’t want to pass this opportunity by. This is too awesome, you need to take part in the webinar!!!

Space is limited for this webinar so you definitely want to sign up now.  It’s October 5th at 9:00pm EST (8:00 Central, 7:00pm Western).

Sign up here https://www2.gotomeeting.com/register/846518507

See you then,
Kathy

Attracting Motivated Sellers In An Ever Changing Market- Part 2

by Kathy Kennebrook

You can also control the types of sellers who are contacting you and the types of properties you want to purchase. In a changing market, this ability is especially important and using direct mail is the only marketing tool available that gives you the opportunity to pick and choose the types of sellers you want to deal with.

The more direct mail campaigns you do, the higher the response rate gets. So the more you do it, the less it costs per lead and per deal. Direct mail is the only marketing technique out there that allows you to have these controls.

In addition, you are using your available marketing dollars to target specific types of sellers as opposed to other types of marketing like signage or an ad where you are hitting a much broader market area and hoping someone in that group has a property for sale. You should always have between three and five marketing techniques working for you at any given time. Kathy Kennebrook has information about other types of marketing tools at her website www.marketingmagiclady.com.

There are several great ways to get the lists you need to mail to. For the most part they are very easy to get. You can get lists to mail to from your local newspaper, from the property assessors office, from mailing list companies such as Real Quest, from the courthouse, or from on-line resources. There are also several national mailing list companies that can customize whatever types of lists you need. Just make sure the lists you are using are coming from a reliable source and that the information on them is current. Kathy Kennebrook has information about mailing list companies you can use on her website at www.marketingmagiclady.com .

When deciding what marketing tools to use in your real estate business to locate motivated sellers, direct mail absolutely needs to continue to be one of your primary tools. It is definitely one of the most inexpensive, effective, and powerful tools there is to locate highly motivated sellers and create very profitable deals for your business.

Kathy Kennebrook has even more tools for you to find all the motivated sellers and buyers you need for your real estate investing business on her website at www.marketingmagiclady.com plus resources for list brokers to obtain your lists, and resources to get others doing all the work for you.

And when you sign up for Kathy Kennebrook’s monthly newsletter your will receive an additional 149.00 in additional investing tools absolutely FREE!!

Attracting Even More Motivated Sellers in an Ever Changing Market

by Kathy Kennebrook

Kathy Kennebrook is often asked whether or not there are still good real estate deals out there with the market constantly changing like it has been. The real estate market will always experience ups and downs and as real estate investors we need to be trained on utilizing the best tools to locate the motivated sellers within those markets. We also need to learn to be flexible in our marketing in order to bring in the highest number of new deals. Kathy Kennebrook often hears comments like, “you were just lucky” or “you got in on the real estate game when there were still lots of deals out there, it’s just not that way anymore”. Those folks couldn’t be more wrong in their thinking. This is just “stinkin’ thinkin’” as Kathy’s friend Ron LeGrand would say. There are always deals to be made if you know where to look for them no matter what the market is doing. This is just a matter of having a marketing mind.

Using direct mail to attract motivated sellers is always one of the best tools in the real estate business for locating highly motivated sellers on a regular basis. Kathy Kennebrook also utilizes other tools along with direct mail, such as lumpy mail pieces to make her direct mail stand out or CDs she can send to her sellers to explain to them why they should work with her. There are several reasons for this.

The first reason is that generally speaking, there is no competition for these properties whatsoever. Most of your competitors don’t use targeted direct mail campaigns to locate motivated sellers; and the sellers themselves generally don’t know they are going to sell their property until they receive contact from you. They know they have a problem to solve regarding their property; they just don’t know how to do it until they receive contact from you and know you are there to help them.

And Kathy Kennebrook has found from her own experiences in the last several months that as many Real Estate Investors got locked into the foreclosure and REO markets that many of these other sellers who are excellent leads often got left out. No one was working with them so this left a whole market open for many very profitable deals for Kathy Kennebrook.

Secondly, once you build a machine whereby you have direct mail going out on a regular basis, you create an ongoing source of leads as you continue to build credibility with the sellers you are mailing to regularly. Not only do you have deals coming at you today, you are constantly planting seeds for future deals. Kathy Kennebrook uses a software program called RealProspect to track all of her sellers and her deals. This makes it a lot easier to keep track of her business. Kathy Kennebrook has information on her website www.marketingmagiclady.com regarding this program.

Direct mail campaigns are the only marketing technique where you can create this scenario. As these sellers’ situations change, they will contact you first because you have taken the time to create credibility with them through your mailings, even if they are contacted by someone else in the interim. You can also control the number of sellers who are contacting you at any given time by controlling the number of mailings that go out.

To read the rest of this article check back within the week. In the meantime feel free to go to Kathy Kennebrook’s website at www.marketingmagiclady.com and check out her information on finding all the motivated sellers and buyers for your real estate deals. While you are there be sure and sign up for her monthly newsletter and receive an additional 149.00 in real estate investing tools absolutely free!!

VERDICT: GUILTY!

by Kathy Kennebrook

“If you were arrested for being a real estate investor would there be enough evidence to convict you?” I was once asked! I wholeheartedly responded with a resounding, “YES!”  Do that which makes you stand out from your competition.  As you begin your promotional campaign as part of your overall marketing strategy and goal, continue to diligently test and track results as you go.  You MUST be able to determine what marketing tools work best for you in your market place in order to draw the highest number of motivated sellers to you.

People often ask me, “What is the best way to find motivated sellers?”  My response is to do that which your competition will not and do a lot of it. Dare to be different in your approach to locating motivated sellers. Analyze, discover and continue to rediscover the best combination of marketing methods that will generate the highest number of motivated sellers for your business. Develop three to five marketing techniques that give the very best lead-generating leverage possible and devote your resources to those marketing techniques which net the very best results.  As simple as it may sound—don’t spend time on something that is not productive.

Constantly test and track new marketing techniques since your market and your business will continue to change over time.  In most cases, change IS good, especially if YOU plan that change.  Spend time listening or reading about those who have come before you and developed marketing strategies that draw high numbers of motivated sellers to you. Spend your time and energy constantly seeking new knowledge about new combinations of marketing methods to create even more leads. Pursue innovative marketing methods in your business to bring you the highest number of motivated sellers. Be innovative.  You’ll get “status quo” results if you stick to the status quo!

Don’t be afraid to use unusual types of marketing products such as florescent orange or pink business cards, post cards or signage to attract sellers. Use t-shirts in your business and wear them all the time. We even had a t-shirt made for our German Shepard dog. When we take him for a walk people know what we do for a living.  “Wrap” your vehicle in signage and be sure to include a web site address. Implement several different ways to attract sellers since you will need to reach your market in a variety of ways.

Direct mail is another way to attract lots of motivated sellers.  This is a method most of your competition is not using in their business.  Do your mailings on a residual basis so you are in constant contact with these sellers.  When their circumstances dictate that they do so, they will sell to you first, even if they have been contacted by someone else in the meantime, since you have taken the time to build credibility with these sellers.  Use lumpy mail pieces in your envelopes to entice your reader to open the envelope and read your message.  Design your direct mail piece so different that it demands people’s attention, so it gets opened and read.

Don’t be worried about people who make negative comments about you or your marketing methods. You will be the one who will get “the last laugh” all the way to the bank with the profits from your real estate deals. Throw your business cards out into the bleachers when your children’s team scores a point. Give business cards to everyone you deal with on a daily basis. Write an article on real estate and submit it to your local newspaper. Offer to do a free talk on real estate for your local radio station or your local library.

Become a local expert in the real estate field and sellers will seek you out first when they need to sell.

A marketing genius once said, “Perception is more important than reality.”  People are more comfortable dealing with someone they perceive to be an expert in their field.

Most importantly, absolutely KNOW what your competition is doing.  Literally track their every technique.  Research and find out all that your competition is doing.  Knowing about your competition gives you the ultimate edge over them.  The more you know about your competition, the better idea you will have about your market.  One of the best ways to find out what your competition is doing is to join local associations where you might meet them.

There are lots of great ways for you to stand out in your business. Don’t be afraid to be different.  Although you will still use some tried and proven marketing techniques, those who are willing to take a little risk are the ones who are the most successful. Believe me when I tell you, some of these lessons come from difficulties, pain, and even a couple of failures along the way.  But once you make a mistake, never make that same mistake again!  Different gets attention and that’s what you want, to get the attention of sellers who need your services.

Very simply, if you don’t let people know that you buy houses, you won’t! Dare to be different in your approach to finding motivated sellers.

So when someone asks you, “If you were arrested for being a real estate investor, would there be enough evidence to convict you?”

Your VERDICT must be:  GUILTY!

For more information on Kathy Kennebrook and finding all the motivated sellers and buyers you need for your real estate investing business, be sure and visit Kathy Kennebrook’s website at www.marketingmagiclady.com