One question I get from real estate investors a lot is “How do I figure out what kind of sellers and what kind of deals there are in my area?” The first step that you need to take is to find out what your real estate market is doing. Are there a lot of pre-foreclosures? Do you live near a military base where a lot of people are being transferred? Are you in an area where there are a lot of ugly houses you can purchase inexpensively and then wholesale? Do you live in an area where there are a lot of vacation homes? Do you live in an area where there are a lot of senior home owners? Have you run demographics to find out what kind of income levels there are within your market area? Is the market slow and are there a lot of houses for sale? Or are homes selling fairly quickly?
Figuring out your demographic is the first step to creating a successful marketing campaign to locate profitable deals. And one of those marketing techniques needs to be very targeted direct mail marketing in order to reach that part of your demographic that other investors simply are not. Marketing to your specific demographic is crucial to creating successful marketing campaigns and creating very profitable deals where you live.
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