You can also control the types of sellers who are contacting you and the types of properties you want to purchase. In a changing market, this ability is especially important and using direct mail is the only marketing tool available that gives you the opportunity to pick and choose the types of sellers you want to deal with.
The more direct mail campaigns you do, the higher the response rate gets. So the more you do it, the less it costs per lead and per deal. Direct mail is the only marketing technique out there that allows you to have these controls.
In addition, you are using your available marketing dollars to target specific types of sellers as opposed to other types of marketing like signage or an ad where you are hitting a much broader market area and hoping someone in that group has a property for sale. You should always have between three and five marketing techniques working for you at any given time. Kathy Kennebrook has information about other types of marketing tools at her website www.marketingmagiclady.com.
There are several great ways to get the lists you need to mail to. For the most part they are very easy to get. You can get lists to mail to from your local newspaper, from the property assessors office, from mailing list companies such as Real Quest, from the courthouse, or from on-line resources. There are also several national mailing list companies that can customize whatever types of lists you need. Just make sure the lists you are using are coming from a reliable source and that the information on them is current. Kathy Kennebrook has information about mailing list companies you can use on her website at www.marketingmagiclady.com .
When deciding what marketing tools to use in your real estate business to locate motivated sellers, direct mail absolutely needs to continue to be one of your primary tools. It is definitely one of the most inexpensive, effective, and powerful tools there is to locate highly motivated sellers and create very profitable deals for your business.
Kathy Kennebrook has even more tools for you to find all the motivated sellers and buyers you need for your real estate investing business on her website at www.marketingmagiclady.com plus resources for list brokers to obtain your lists, and resources to get others doing all the work for you.
And when you sign up for Kathy Kennebrook’s monthly newsletter your will receive an additional 149.00 in additional investing tools absolutely FREE!!