Kathy Kennebrook Discusses Marketing To Senior Home Owners

One of my favorite techniques for locating motivated sellers for your real estate investing business is to create direct mail campaigns targeting Senior Home Owners. These homeowners are a good source of leads for a variety of reasons.

After having bought and sold hundreds of my own properties through our real estate investing business that senior home owners may be interested in selling a property for many reasons, and most of the time these homes are in nice neighborhoods where people want to live. One reason for example, would be that a spouse has passed away and the remaining home owner doesn’t want to continue living in the property alone. Or perhaps the senior homeowner wants to move in with a relative or relocate to another state and sell their home. The homeowner may want to move into a smaller home or an assisted living facility. The home they have for sale may also have been a vacation property they owned and now they either don’t want to or are unable to visit it any longer.

I believe there are many reasons a senior home owner may want to work with a real estate investor to get a property sold as opposed to listing it with a Real Estate agent. Maybe they need to have the property sold quickly because they need the funds to relocate to another state or perhaps move into an assisted living facility or a nursing home. Because they are senior home owners, the home may need repairs that the owner is no longer able to do in order to get the home sold. Many end users are unwilling to purchase a home that needs a lot of repairs and these are ideal properties for the real estate investor to purchase for their real estate investing business.

For more information on Marketing to locate motivated sellers, check out my website at www.marketingmagiclady.com. While you are there take a look at Marketing Magic III which specifically addresses marketing to Senior Homeowners.

Kathy Kennebrook Discusses Building Your Dream Team As A Real Estate Investor

Putting your “dream team” in place while establishing your real estate business is one of the key steps to developing a successful real estate investing business quickly and efficiently. Your dream team is going to consist of those people or vendors who can help you find deals, provide funding, get your deals closed and then sold quickly. Having your dream team in place and being able to close deals quickly will give you a distinct advantage over your competition by allowing you to complete deals they simply won’t be able to finish in a timely manner.
The first element you need to think about is your marketing team. Your marketing dream team will include the people who can help you locate good deals, such as “bird dogs”, Realtors, mortgage brokers, promotional companies who will supply your business cards, signage, t-shirts and whatever advertising materials you need, and people who will do your direct mail campaigns for you. You also need to add to the mix the account representatives who will handle your classified and display ads in your local newspaper and shopper guides. The more you can automate this part of your business, the more deals you’ll be able to do more quickly.
Next, your dream team needs to include a title agent and/or a real estate attorney. These people are going to insure your deals close smoothly and with a clear title. A real estate attorney can help you to solve a lot of problems that can arise during a closing, such as a title glitch, a survey problem, or estate and probate issues, just to name a few. As you develop a relationship with your title agent and/or real estate attorney, they will become a major asset to your business by being better able to work one-on-one with your sellers and you to make sure all your deals close as smoothly as possible. You also need to make sure that your title agent and/or real estate attorney are bi-lingual so they will be able to work with your Spanish speaking sellers as well. This part of your team is one of the most important. If any part of a deal is going to fall apart it is going to be during the process of closing. Make sure you choose the best in the industry to close your deals from the very beginning, even if it costs a little more!

For More information on developing your dream team visit Kathy Kennebrook’s website at www.marketingmagiclady.com

Kathy Kennebrook’s Marketing Tip for The Day for the Real Estate Investor

Kathy Kennebrook personally loves direct mail because it is unique in that there is no other marketing technique out there where you have the kind of control that you do with direct mail. For example;

1. You can cultivate the exact type of lead you are looking for in the
specific area or price range you are looking for.

2. You can control the number of pieces going out, when they go out,
and specifically to whom they are targeted.

3. You can create a response mechanism within the body of your
letter so that you get the specific response you want from the seller or customer.

4. It is very easy to “crank up” your mailing machine or pull it back
depending on what your personal situation or goal is.

5. You can create more solid leads using fewer of your marketing
dollars thus leaving you more dollars for other marketing you might want to do.

6. You can create a solid successful direct mail campaign even if you have a very limited budget to work with.

7. It is very easy to track the success and response rate of the direct mail campaigns you have created.

8. These mailings are very residual, potential sellers or customers
will hold on to them until they need your service.

9. You will reach prospective sellers or customers who might not
ever learn about you otherwise.

Kathy Kennebrook’s Daily Marketing Tip

As Kathy Kennebrook would always tell you – Analyze, discover and continue to rediscover the best combination of marketing methods that will generate the highest number of leads for your business. Develop three to five marketing techniques, which must include direct mail, that give the very best lead-generating leverage possible and devote your resources to those marketing techniques which net the very best results.  As simple as it may sound—don’t spend time on something that is not productive. Kathy Kennebrook believes this is the best way to find the highest number of quality leads for your real estate investing business.