We all know that developing an effective marketing strategy is essential to getting any business off the ground, especially as we roll into a new year. Educating yourself and discovering how to locate and motivate potential sellers to contact you is a must in making your real estate business a success. You must be able to locate prospects who want to do business with you. You must find the sellers who need to sell, not just want to sell their properties. This is essential to your success as a real estate investor. This will be an important step to growing your real estate investing business. And coming into the new year we want to find as many motivated sellers as we can.
Marketing is also a numbers’ game, the more leads that come in, the more opportunities you will have to make deals. You won’t buy every deal that comes your way, but when you develop a “marketing machine” that brings in quality leads, you will be able to pick and choose the deals you want to do. You will quickly learn to recognize quality prospects. You cannot afford to waste your money-making time on unqualified leads!
You must also be able to recognize the difference between using a shotgun approach and using a targeted approach when marketing to motivated sellers; otherwise you will waste marketing dollars. Using a shotgun approach such as signage, business cards or generic letters will bring in a lot of leads, but very few of them will be qualified motivated sellers.
Using a highly targeted approach to locate motivated sellers will bring in fewer leads, but they will be much more highly qualified leads and bring you a much higher number of profitable deals. One is not necessarily better than the other; you need to integrate both types of marketing in your business in order to bring you the highest number of deals.
The best way to do this is to develop between three and five different marketing techniques that work the best for you in your area, and then integrate both the shotgun approach and targeted marketing into your business plan. You will want to be consistent in your marketing. Remember, you want to reach your market place in as many ways as your budget will allow, since not every motivated seller will see every type of marketing you do. For example, an out of state owner won’t see your ad, your signage or your business card. You will need to send this person a letter using a quality direct mail campaign designed to bring in highly qualified sellers, and one with a response mechanism built in so the deal is prescreened for you when you get the response from the seller.
For all the information you need to find even more motivated sellers in 2019 check out my website at www.marketingmagiclady.com. While you are there be sure and sign up for my FREE monthly newsletter!!
