More of Kathy Kennebrook Strategies To Find Motivated Sellers

Flyers are a good way to locate motivated sellers and can be used to target specific neighborhoods where you want to buy houses. You can either hire a company to do this for you, or hire older children to hang these flyers for you. Do follow up by driving by the area to make sure the work was done. This technique can be repeated either monthly or quarterly depending on your time and budget.

Billboards are another way to attract motivated sellers. Just remember that they can be costly and hit only one part of your target market. One way to make billboards less costly is to go in with another investor on them and split the cost. You can have the calls sent to an answering service who can split the calls between the two of you. This method definitely makes it more equitable to do billboards. Also ask your billboard company about remnant space. What this means is that for a lower cost, the billboard company will put your billboards wherever there is an empty billboard. This can be another way to get your message out.

One of the other ways to get the message out that you buy houses is to simply tell everyone you know what you do for a living and that you pay referral fees. This is the cheapest way I know to find houses people have for sale. Make sure you let everyone you talk to know what it is you do. For example, your hairdresser, dry cleaner, pest control person, grocer, toll takers, pool cleaning person, lawn person, Fed Ex or DHL delivery person, attorney, accountant, neighbors, friends, relatives, co-workers or anyone else you know or talk to.

Always remember to implement between three and five different strategies since you will be targeting your market in a variety of ways. For more information on finding motivated sellers, visit my web site at

Kathy Kennebrook Uses Direct Mail Campaigns to Attract Motivated Sellers

Using direct mail to attract motivated sellers is my favorite marketing technique. There are several reasons for this. The first is that generally speaking, there is no competition for these properties whatsoever. Much of your competition don’t use direct mail and the sellers themselves generally don’t know they are going to sell their house until they receive contact from you. They know they have a problem to solve, they just don’t know how until you are there to help them.

Secondly, once you build a machine whereby you have direct mail campaigns going out on a regular basis, you create an ongoing source of leads. Not only do you have deals coming at you today, you are constantly planting seeds for future deals. As these sellers’ situations change, they will contact you first because you took the time to create credibility with them through your mailings.

Another really great thing about direct mail is that since it is very targeted to specific lists, you are getting the very best use of the marketing dollars available to you. The more you do direct mail campaigns the higher the response rate gets. So the more you do it, the less it costs. Direct mail is the only marketing technique out there that allows you to do this. In addition, you are using your available marketing dollars to target specific types of sellers as opposed to other types of marketing like signage or an ad where you are hitting a much broader market area. You should always have between three and five marketing techniques working at any given time and one of them should absolutely be direct mail campaigns.

There are several great ways to get the lists you need to mail to. For the most part they are very easy to get. You can get lists to mail to from your local newspaper, from the property assessors office, from mailing list companies, from the courthouse or from a company called First American Real Estate Solutions. For more information on direct mail campaigns and how to acquire lists, please visit my web site at

The Kathy Kennebrook System to Getting Realtors to Work For You

If you are a serious investor or you’re just getting started in the business, then you need to have a realtor on your “team”. There are many ways a realtor can help you to build your business.

A realtor can help you by giving you MLS listings with key words in them such as “motivated seller”, “handyman special”, “needs TLC” and other phrases that will tell you the seller is motivated to make a quick sale. Another function a realtor can perform for you is to give you very old MLS listings. This tells me they have been on the market for a very long time for a variety of reasons. Maybe the home needs rehab and the seller doesn’t have the money to do it. Or the seller is very restrictive as to when the house can be shown. In any case, these listings can provide you with many good leads.

One of the best deals you can do with a realtor is to have them provide you with expired listings. You will need to make an agreement with them as to how much you will be willing to pay if you close on one of these deals. In my Marketing Magic System, I have an entire direct mail campaign aimed at expired listings and have bought houses this way myself.

Sometimes a seller will contact me and they are not terribly motivated and would like to sell their home for near retail. In these cases, I refer them to my realtor. If he does a deal and sells that person’s home, I get a referral fee, so it’s a win-win all the way around.
I also use my realtor to help me with comps and valuations of properties when I get stuck on a property that is in a remote area or is somewhat unusual.

I even use my realtor to sell houses for me. There are times when I will have a home in portfolio that is unusual in that it’s very large, very expensive or has some other trait that makes the market area smaller. My realtor has a buyer’s list available that he can draw from and gets my homes sold quickly.

For more information on using realtors to help you find motivated sellers visit my web site at

Kathy Kennebrook Markets to Motivated Sellers in Rural Communities

Being an investor who purchases properties in multiple counites and in multiple states,I have had the experience of buying homes and vacant land in rural communities. I will absolutely share with you that this is a science in and of itself. There are many different parameters to buying in rural areas.

Firstly, if you are buying vacant land, many times it will not have a street address, making it more difficult to locate. One advantage to buying in rural areas is that generally speaking the folks at the court house and the property appraiser’s or assessors office are usually easier to work with. If you plan on buying vacant land, I would suggest getting a plat map book which shows the subdivisions and the properties in lot and block. The easiest way I found to do this is to go to the court house and ask if they have a copy you can buy. If this is not possible, find out if you can make a copy of the one they have. Sometimes they will let you borrow it, or copy it on the premises. This will make it a whole lot easier to locate the properties you are trying to buy.

The other thing you will also need is a street map of the community. Usually these street maps will also show subdivision locations. This also makes it easier to find properties.

If you are looking to buy properties in rural areas there are three main ways to find motivated sellers. One of those is to work with a local realtor. Usually, they are much easier to work with than those in larger cities. They are usually willing to share information for example on why a seller needs to sell. If the first realtor you talk to won’t help, find another. The second way to find motivated sellers is to simply use signage. Usually in a smaller community, the sign ordinances are not nearly as strict as they are in a larger city. The third way to find motivated sellers is to do direct mail campaigns to non-homestead exempt or absentee owners. The program I use to do this is Real Quest and my contact for this company is David Kirk at 813-909-4043. If you go to my web site at, you will find a lot more information on this company. This program can provide plat maps, sales information, property information, comps, and more. I personally use this program to find motivated sellers in the community I like to buy in.

There is absolutely money to be made in small communities and people sell for a variety of reasons. I find the main ones to be probate and estate and pre-foreclosure. Both of these situations create wonderful opportunities for buying properties well under their value.

You will also need to set yourself up with a title company who understands your business, even if you have to train them yourself. I know that the first couple of deals I purchased into land trusts I had to explain to the title company. I even provided them with the deed that included the duties of the trustee.

Buying properties in a rural area is a real learning experience, but I will tell you that if you take the time and the energy to do it, there is a lot of money to be made. For more information on finding motivated sellers, visit my web site at

Kathy Kennebrook Dares You To Be Different in Your Approach to Finding Motivated Sellers

Folks often ask me what the best way to find motivated sellers is. My response is to do that which your competition will not. Dare to be different. Ron LeGrand once said “If you were arrested for being a real estate investor would there be enough evidence to convict you? ” I wholeheartedly agree with that sentiment.

Don’t be afraid to use florescent orange or pink business cards or post cards to attract sellers. Use t-shirts in your business and wear them all the time. We even had a t-shirt made for our German Shepard dog. When we take him for a walk people know what we do for a living. “Wrap” your vehicle in signage and be sure to include a web site address. Implement several different ways to attract sellers since you will need to reach your market in a variety of ways.

Don’t be worried about people who make comments about you. You are the one who will get to giggle all the way to the bank with the profits from your real estate deals. Throw cards out into the bleachers when your children’s team scores a point. Give business cards to everyone you deal with on a daily basis. Write an article on real estate and submit it to your local newspaper.

There are lots of great ways for you to stand out in your business. Don’t be afraid to be different. Different gets attention and that’s what you want, to get the attention of sellers who need your services.