While I personally do not use a lot of post card mailings in my real estate business, they definitely have their place. One of the main uses for a post card is to either test a new list before spending a lot of money mailing from and also to canvas large areas at very little cost.
If you are going to use post card mailings, there are several different ways to do this effectively. On my web site at marketingmagiclady.com, I give you resources on how to find list brokers. One thing you can do is to create the list you want to mail to, download it to usps.com and let them do the mailing for you for around .24 cents per post card including printing. The post card is simply black and white, no frills, but can be used to canvas specific areas or large areas.
When using post cards be sure to make sure you have a “kick butt” headline to catch your reader’s attention immediately. Remember, you only have seconds before your reader decides to throw your post card in the trash. One of my personal favorite headlines is “Sell Your Home On The Date Of Your Choice For A Fair Price Without Doing Any Repairs”. This is a benefit driven headline that lets your potential seller know exactly what you can do for them. Then follow that up by telling the seller exactly what it is you want them to do. For example, are you going to send them to a pre-recorded 24 hour message? Are you going to have them call an answering service or you directly or are you going to send them to a web site where they can give you all of their information. These are all options when using a post card mailing to reach possibly motivated sellers.
While a post card is not necessarily the best means to reach truly motivated sellers, it certainly is an inexpensive way for the beginner investor to get started in the real estate business.
The other primary use I personally have for post cards is two-fold. One is to test a new list. If I have purchased a list and I’m not sure how current it is, a post card is an inexpensive way to test it. You can send out 300-500 pieces and see how many are returned to you for bad addresses. This should never be more than about five percent of your total mailing if you are using a good list.
The other way I use post cards is to build a buyers list. I send a post card mailing to areas with a high number of duplexes and apartment complexes. I use a headline which goes something like this-“Tired of Paying Rent Every Month? Would You Like To Own Your Own Home?”, or Are You Tired of Paying Off Someone Elses Mortgage?. You can get very creative with your headline and then use a benefit driven message to get potential buyers to call you. Once again, you have to tell your potential buyers exactly what you want them to do.
While I prefer to use letter campaigns to reach very motivated sellers, post cards can also be used in your business in a variety of ways. Take a look at marketingmagiclady.com and check out some of the post cards samples offered by Plan It Promo. They are probably the best in the business at what they do and that’s helping you to locate more leads than you can deal with.