Kathy Kennebrook Uses Pretty Houses to Make a Fortune in the Real Estate Business

Finding the owners of pretty houses who need to sell is one of my favorite ways to make money in the real estate business quickly and easily. There are lots of great ways to do this.One of the ways I find pretty houses in “distress” is to simply look for them at the same time I am looking for vacant ugly houses. They will still have high grass and closed curtains and mail loaded up in the mail box just like the ugly ones. One of the best ways to find these houses is to do it on the weekend when people are home. This makes it so much easier to spot a vacant house, and you can stop and talk to neighbors when you find one. Another way to find pretty houses is to simply put signs at the entrances and exits to subdivisions you want to buy in or at subdivisions where you know there are pre-foreclosures.

I put signage and flyers door to door in newer subdivisions that have built in the last two years. My thinking is that folks move into these homes and then realize they got into more than they could afford or they are being transferred somewhere else for work. We have definitely bought a few houses this way. Usually these folks will simply deed you the property.

I also mail to out of state owners. These are the folks who live in a property only part-time. Sometimes they just get tired of making the trip and keeping up the maintenance on the home for whatever reason and they are ready to sell. There are good deals to be made with these properties.

You can also hire someone to lay flyers door to door in neighborhoods you want to buy in. The sooner you can get your marketing into someone else’s hands, the more money you can make in this business. We also have friends and family members who have our signage on their vehicles. This is a good way to reach market areas you wouldn’t otherwise. These folks travel to different places than you would and your signage will get seen by people who need to sell. This has continuously been a good source of leads for us.

I also solicit companies who work with people needing to sell their homes, like moving companies, carpet cleaners, storage companies and attorneys. We offer to pay them a fee if they find us a home that we buy. These are people are in the public working with folks who need to sell on a daily basis.

For more information on finding motivated sellers of pretty houses visit me at marketingmagiclady.com

How Kathy Kennebrook Uses Ugly Houses to Make a Fortune in the Real Estate Business

One of the best ways I know to take your business to the next level is to find the really motivated sellers. One of the easiest types of properties to find are ugly houses and these are some of the most highly motivated sellers once you locate them.There are lots of great ways to find ugly houses. One of the easiest ways I know is to find them during your travels when you are driving. I’ll bet you pass bunches of them everyday, you just have to take the blinders off to see them. These are the houses that have high grass, no mail box, broken windows, papers everywhere and no car in the driveway. Copy down the addresses and follow them up later. Another way to find these ugly houses is to simply enlist the help of “bird dogs”. These are folks who will help you find the ugly houses, like family and friends. They probably drive a different route than you do each day and therefore they will find ugly houses you would never see.

You can also enlist the help of a realtor to help you find ugly houses. They usually have some listed, and if they know you are looking for ugly houses, when they get a listing for a house that fits your criteria, they will call you first, which means no competition for the property.

One way I like to find ugly houses is to enlist the help of local code enforcement. They are the ones who “tag” houses for a variety of reasons. They want to see their neighborhoods improved as much as you do so they are generally willing to help you by telling you what’s wrong with the house and how to find the owner.

Another great way to find ugly houses is to use direct mail. You can do a mailing targeted at middle to lower income areas since there seem to be a higher number of ugly houses in these areas. Then let the sellers contact you!

There are several ways to find the owners of ugly vacant houses. One way is to simply look them up on public record. Remember that the harder they are to find, the better deal you’re going to make! If that doesn’t work, go talk to the neighbors. They will tell you whatever you need to know if they think there is a chance of making the “eyesore” go away. Another way to find the owners of these properties is to use a skip tracer or a private detective. Whichever method you choose to employ, get the job done!! These are deals just waiting to be made!!

For more information on finding the owners of ugly vacant houses, visit my web site at Marketingmagiclady.com.

Kathy Kennebrook Shows You How to Choose the Road to Wealth

I have found in the real estate business that there are two kinds of people, the “doers” and the “wannabes”. There are folks who get up every morning with a clear and defined direction who want to make their business work no matter what it takes. Then there are the folks out there who go to seminars and buy books and tapes and do absolutely nothing.

I used to be one of those folks who did absolutely nothing, for almost a year in fact. There were two main things that held me back. One was lack of focus and the other was the fear monster. You can absolutely tame both. I am living proof that you can. The biggest change that occurred for me finally was the desire to succeed and to get back all the money we had spent on courses and seminars.

I discovered that there were some easy ways to get focused and get on track. One was to find the specific reason I wanted to succeed. For me it was to get back the money I had already spent and to get rid of a job I hated. For you it may be putting money away for your kid’s education, taking a trip you’ve always wanted to take or maybe becoming involved in charities you want to support. Whatever that reason is for you, commit it to paper and to those around you.

You can also enlist the help of your local real estate club or a mentor to stay on track. Even if people around you are telling you it won’t work, don’t let them “steal your dreams”. Only you can make the decision to be financially free. I know that lots of our friends and family members thought we were crazy to want to do this business. I’m glad I didn’t listen! Hang around with like minded people, wherever you can find them. Hang around with people who make more money than you do. Some of it is bound to stick to you. Enlist the help of your spouse and children while growing your real estate business. There are lots of things they can do to help and you’ll get a feeling of team work which will keep you moving forward.

Do whatever it is you need to do to keep moving in a positive direction. Don’t let the naysayers get you down. They just want to keep you where they are. You have a right to live the kind of life you want so get out there and do it!

More of Kathy Kennebrook Strategies To Find Motivated Sellers

Flyers are a good way to locate motivated sellers and can be used to target specific neighborhoods where you want to buy houses. You can either hire a company to do this for you, or hire older children to hang these flyers for you. Do follow up by driving by the area to make sure the work was done. This technique can be repeated either monthly or quarterly depending on your time and budget.

Billboards are another way to attract motivated sellers. Just remember that they can be costly and hit only one part of your target market. One way to make billboards less costly is to go in with another investor on them and split the cost. You can have the calls sent to an answering service who can split the calls between the two of you. This method definitely makes it more equitable to do billboards. Also ask your billboard company about remnant space. What this means is that for a lower cost, the billboard company will put your billboards wherever there is an empty billboard. This can be another way to get your message out.

One of the other ways to get the message out that you buy houses is to simply tell everyone you know what you do for a living and that you pay referral fees. This is the cheapest way I know to find houses people have for sale. Make sure you let everyone you talk to know what it is you do. For example, your hairdresser, dry cleaner, pest control person, grocer, toll takers, pool cleaning person, lawn person, Fed Ex or DHL delivery person, attorney, accountant, neighbors, friends, relatives, co-workers or anyone else you know or talk to.

Always remember to implement between three and five different strategies since you will be targeting your market in a variety of ways. For more information on finding motivated sellers, visit my web site at marketingmagiclady.com.

Kathy Kennebrook Uses Direct Mail Campaigns to Attract Motivated Sellers

Using direct mail to attract motivated sellers is my favorite marketing technique. There are several reasons for this. The first is that generally speaking, there is no competition for these properties whatsoever. Much of your competition don’t use direct mail and the sellers themselves generally don’t know they are going to sell their house until they receive contact from you. They know they have a problem to solve, they just don’t know how until you are there to help them.

Secondly, once you build a machine whereby you have direct mail campaigns going out on a regular basis, you create an ongoing source of leads. Not only do you have deals coming at you today, you are constantly planting seeds for future deals. As these sellers’ situations change, they will contact you first because you took the time to create credibility with them through your mailings.

Another really great thing about direct mail is that since it is very targeted to specific lists, you are getting the very best use of the marketing dollars available to you. The more you do direct mail campaigns the higher the response rate gets. So the more you do it, the less it costs. Direct mail is the only marketing technique out there that allows you to do this. In addition, you are using your available marketing dollars to target specific types of sellers as opposed to other types of marketing like signage or an ad where you are hitting a much broader market area. You should always have between three and five marketing techniques working at any given time and one of them should absolutely be direct mail campaigns.

There are several great ways to get the lists you need to mail to. For the most part they are very easy to get. You can get lists to mail to from your local newspaper, from the property assessors office, from mailing list companies, from the courthouse or from a company called First American Real Estate Solutions. For more information on direct mail campaigns and how to acquire lists, please visit my web site at Marketingmagiclady.com.