How To Find Motivated Sellers in the Spanish Market

One of the things I have discovered in my business as a real estate investor is that there are many ways to reach many types of motivated sellers. The main way I like to reach specific sellers in my market is by using a very targeted approach, which for me is primarily direct mail. I also discovered that there is a whole other market place outside the English speaking market with folks who have homes they need to sell for a variety of reasons. The market I am talking about is the Spanish speaking market. The obstacle was that many of these folks don’t speak any English and I don’t speak any Spanish.Many of my students had also contacted me to find out how they too could use direct mail to reach the Spanish speaking market in their areas. They are finding, as am I that these folks have homes they need to sell and no one is tapping into this market. Part of the reason for that is the difficulty caused by not speaking the language and not being able to make ourselves understood. I found the way to solve that problem.

I have recently taken all of the direct mail campaigns that I do to find motivated sellers and had them translated into Spanish. Then I send these letters to the specific market areas where I want to buy houses. I send them out English on one side and Spanish on the other. One of the things I discovered quickly was that while I was getting a lot of response from the Spanish market, I couldn’t understand any of them.

I solved this problem in two different ways. The first was to send the calls to a 24 hour recorded message I had recorded in Spanish. I used a professional interpreter to do this for me so that the grammar and the language were correct. The other way I solved this was to use a Spanish answering service to take the calls and translate the responses into English so I could read them. I then used an interpreter to put the deals together with me. They are very reasonable in their costs and easy to locate. I found mine in the yellow pages. By putting a system in place to deal with this market, we were able to do deals, make money and solve the seller’s problems.

The other thing you can do is to use a Spanish speaking realtor to help you with your deals and then pay them a fee for doing this for you. If you already have a realtor on your team performing a variety of services for you, this shouldn’t be difficult to do.

Once you get past the language barrier, there are lots of great deals to be made. I also had Spanish business cards and signs made to increase the number of motivated sellers I could locate. In my system, Marketing Magic-Spanish Upgrade, I have samples of all of my marketing pieces, both in English and in Spanish. I have basically done all the work for you so all you have to do is get busy and find some houses to purchase.

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Building Your Personal Seller and Lender Credibility Kit

Why do you need a credibility kit? Your personal credibility kit will not only build credibility for you with your sellers and lenders, it will give you a serious edge over your competition. None of your competition are using this important tool in their business.

How many of you have had someone come to your home to do a job for you such as siding or cabinets? Didn’t they bring a book showing references and photos of jobs they have done before?

Your credibility kit serves the same purpose. It should show photos of properties you have bought and sold, letters from sellers, copies of paid off notes and mortgages, before and after photos of properties you have rehabbed and letters from your “dream team”, including your title agent, real estate attorney, etc.

Your credibility kit tells a story about who you are and what you can do for the seller. It’s also a confidence builder for you so you can create a win-win deal with your seller. It should have all the tools you need in it to get you through the offer making process.

This one tool will separate you from your competition like nothing else can and help to bring you more deals than you can handle. I use an abridged version of my credibility kit when working with out of state owners. Think about it, without this information, they have no idea who they are working with.

Not only that, I use my credibility kit to find more private lenders! You already have all the information about yourself and your company and deals you have done in one place to show your potential lenders.

Building your personal credibility kit is going to be one of the most important tools you’ll ever add to your business. Nothing speaks more loudly or more clearly about you or your integrity than letters from sellers, personal reference letters, letters from lenders and copies of ads you have run. The professionalism that a credibility kit presents to your sellers and potential private lenders is a real asset to your business.

Check out my web site at for more information on credibility kits. Even if you are just starting out in the business, I take the time to explain to you exactly how to build your kit and I provide a template with everything you need. You have no idea of the power of a credibility kit until you put one together and start using it.

My personal credibility kit has given me the edge when buying property on many occasions simply because none of my competition have this amazing tool and the seller chose to work with me. Get the competitive edge on your fellow investors and start buying more deals by building your credibility kit today!

Buying a Foreclosure Property Below Market Value: Five Tips from the Pros

House hunting can be a very daunting experience, especially in today’s real estate market. Both investors and home buyers have been priced out of the market by escalating costs, and good real estate deals are increasingly difficult to find.

But there are bargains out there, for people who know where to look.