One of Kathy Kennebrook’s favorite techniques for locating motivated sellers for your real estate investing business is to create direct mail campaigns targeting Senior Home Owners. These homeowners are a good source of leads for a variety of reasons.
Kathy Kennebrook understands, after having bought and sold hundreds of her own properties through her real estate investing business that senior home owners may be interested in selling a property for many reasons, and most of the time these homes are in nice neighborhoods where people want to live. One reason for example, would be that a spouse has passed away and the remaining home owner doesn’t want to continue living in the property alone. Or perhaps the senior homeowner wants to move in with a relative or relocate to another state and sell their home. The homeowner may want to move into a smaller home or an assisted living facility. The home they have for sale may also have been a vacation property they owned and now they either don’t want to or are unable to visit it any longer.
Kathy Kennebrook believes there are many reasons a senior home owner may want to work with a real estate investor to get a property sold as opposed to listing it with a Real Estate agent. Maybe they need to have the property sold quickly because they need the funds to relocate to another state or perhaps move into an assisted living facility or a nursing home. Because they are senior home owners, the home may need repairs that the owner is no longer able to do in order to get the home sold. Many end users are unwilling to purchase a home that needs a lot of repairs and these are ideal properties for the real estate investor to purchase for their real estate investing business.
Kathy Kennebrook believes that many times, the homeowner may want to work with a real estate investor in order to get a home sold quickly and for a fair price. If the real estate investor is a person of integrity, they will create a win-win solution for all parties involved in the sale of the property.
Kathy Kennebrook also knows that this list is very easy for the real estate investor to get their hands on. She herself uses a resource called US Lead List to provide for her the list of senior home owners in her area. These areas are split by zip code ranges so you can market to the exact areas you are looking to buy in. Kathy Kennebrook also knows that usually there is no competition for these properties since most of the time they are not actively being marketed. This gives you, the real estate investor the opportunity to create a win-win solution for you and the seller. In addition, these are usually sellers who are interested in selling “right now†which makes them a very good lead source for you. These properties may not always be in the best of condition which makes it difficult to sell them to an end user, so selling to a real estate investor just makes a lot more sense. All in all, senior home owners make some of the best leads for the real estate investor. These are folks who have a problem they need to solve, but don’t know how to do that until they are contacted by a real estate investor.
For more information on lead sources for creating senior home owner mailings and marketing materials for locating all the qualified motivated sellers you need for your real estate investing business, visit Kathy Kennebrook’s website at marketingmagiclady.com.
