Kathy Kennebrook Discusses Finding Spanish Speaking Motivated Sellers For The Real Estate Investor

Many of my students have been contacting me to find out how they can use direct mail and other types of marketing techniques to reach the Spanish speaking sellers in their areas. They are finding, as am I that these folks have homes they need to sell for a variety of reasons and no one is tapping into this market. Part of the reason for that is the difficulty caused by not speaking the language and not being able to be understood. I found the way to solve that problem for these sellers and for myself as the investor.
I had all of my marketing pieces including my direct mail campaigns for finding motivated sellers translated into Spanish. It was a huge undertaking but it was well worth the effort. The first thing I had to do was to address all of the dialect differences in the Spanish language.
I then sent these letters to the specific market areas where I wanted to buy houses. I sent them out written in English on one side and Spanish on the other. I also had all of my other marketing tools translated into Spanish as well such as signage, ads, lumpy mail pieces, business cards, and flyers which were also causing an influx of leads into our pipeline. Not only that, I even had my tenant referral program materials translated to Spanish since we have a lot of Spanish speaking tenants.
One of the things I discovered very quickly was that while I was getting a lot of response from the Spanish speaking market, I was unable to process the deals due to the language barrier. I solved this problem in two different ways. The first was to send the calls to a 24 hour recorded message which I had recorded in Spanish. I used a professional translator to do this for me so that the grammar, the dialect and the language are correct.
The second way I solved this dilemma was to use a Spanish answering service to take the calls and translate the responses into English so I could read them. We provided the telephone scripts for them to use. I have them both in English and in Spanish so I can provide these to the answering service in whatever format they want it.
You can do the same thing. You can take your own telephone script, give it a bi-lingual answering service, have them ask the questions in Spanish and then translate the responses for you in English so you can read them. This gives the seller two different ways to contact us, depending on what was the most convenient and comfortable for them. I also provide these potential sellers with a response mechanism at the bottom of the letter I use so they can mail, e-mail or fax their responses to us as well.
The more ways you give a seller to contact you, the more of them are going to.
I then use an interpreter who meets with me and the seller so I can put the deals together. We meet at a location that works for all involved. The interpreters are very reasonable in their fees for their services and they are easy to locate. I found one in the yellow pages listed under “interpreters”. Do try to find someone who specializes in real estate. This makes the whole process a lot easier. By putting a system in place to deal with this market, we were able to do a lot of deals, make money and solve these seller’s problems.
For all the information you need on locating Spanish Speaking homeowners in your market area and all the motivated sellers you will ever need check out my website at www.marketingmagiclady.com.

Kathy Kennebrook Discusses Running Your Real Estate Investing Business on Auto Pilot

Have you missed me? I have been AWOL for almost 2 weeks. We have been traveling. We were at a cabin in the woods with no internet service for almost 2 weeks. That’s the only way I seem to be able to get a break from the real estate investing business, and to be truthful we actually looked at properties while we were away.

And while we have been traveling our business continued to churn out new motivated sellers and new deals for us. I am very excited that we continue to do deals even when we aren’t here!! I am meeting with a motivated seller tomorrow to put a deal under contract and we are putting 2 new tenants in properties as well. I have lots of follow up to do with motivated sellers who sent responses to letters we mailed before we left. Even when we are traveling we are still doing several deals per month in our real estate investing business.

It’s so much fun when your business is automated. Check out my website at www.marketingmagiclady.com for all the information you need on automating your marketing and your systems in your real estate investing business! While you are there you also need to check out John Schroeder’s realprospect software. This is an essential tool for our business since it tracks all of our mailings and all of our deals! Also be sure and sign up for my FREE monthly newsletter!

Kathy Kennebrook Updates On What Is Going On With Her Coaching Students and Their Real Estate Investing Businesses

So I just finished my Tuesday night coaching calls. My students are accomplishing amazing things. I have two fairly new coaching students who have started their marketing campaigns and have gotten very profitable deals under contract. They love the fact that they can run their deals by me first to make sure they are getting the best deal possible and using the right paperwork. I have a couple of other coaching students who have been real estate investors for a very long time but really like having a plan of action and specific accountability from week to week.

If you are looking to really expand your business and work with someone you can count on to help you I have just two open coaching spots at this point. I don’t overfill my coaching because you work directly with me, I don’t pawn you off on someone else to coach you. You also have unlimited email access besides scheduled weekly calls. I work on your specific goals, need and deals so my coaching program is unique to each individual. I am so motivated by what my folks are doing in their businesses.

If you are interested in coaching with me and taking your real estate investing business to the next level, you need to get hold of me ASAP. I have a very limited number of total spots and I only have two available right now since I have a couple of students who just finished their commitment with me. Email me for more information at kathyk@marketingmagiclady.com. You will be glad you did!!

Kathy Kennebrook Discusses Why You Need To Have Real Prospect Software In Your Real Estate Investing Business To Track and Automate Your Marketing Your Deals Your Follow Up And Earn Huge Profits

** The Ultimate Companion System for Marketing Magic**

Discover a real estate investing specific software system designed to…
? Automate your multiple letter direct mail marketing campaigns
? Efficiently schedule and manage your repeat prospect follow-ups
? Personalize your mailings using custom mail merged letter templates
? Maximize your ability to manage thousands of prospect records…
And Earn Huge Profits by harvesting ‘killer’ deals using a system that YOU can setup in just minutes!
Kathy Kennebrook® Product Review:
RealProspect™ – The Real Estate Investor Prospecting Solution
I’ve been recommending to all my students that they seriously consider using my friend John Schroeder’s prospect management and direct mail marketing software that he has developed for real estate investors to manage their prospecting process. His software is called “RealProspect” and is absolutely the best way to organize the chaos that can often be created when managing prospects
I have known John for several years now, and he is undoubtedly one of the most computer savvy people that I have ever met. With his years of experience as a computer programmer and consultant it was no surprise to me that when he started his journey as a real estate investor just like you and I, he used his experience to give him an edge by creating a software program to literally saved him hundreds of hours managing his prospects and mailings, and helped increase his odds of locating “killer” deals. Well, after twisting his arm I finally convinced him to allow me to offer his program to my students, and now you too can benefit from John’s experience and time by adding “RealProspect™” to your investing toolbox and further ensure your success!
I personally have been using RealProspect™ now for over a year and it has enabled me to streamline my seller follow-ups, and now with the newest version I can automate our vital direct mail marketing campaigns and have increased response rates. If you are going to use direct mail marketing as one of your marketing strategies to create your wealth like we have, then you made the first step in the right direction by acquiring my system “Marketing Magic”, now add “RealProspect™ ” to your marketing machine and you will be well on your way.

There are a ton of great features in RealProspect™ that you will benefit from like:
? Collect Real Estate investing specific information about a prospect property.
Property address, condition, amenities, owner contact info, last sale date, last sale amount, mortgage balances and payments, reason for selling, Realtor contact info for listed properties, comparable properties, offers submitted, contact follow-up next actions and history, pictures, and much more.
? Create categories to better organize your prospects
Organize your prospect database using categories to be able to quickly find and manage your prospects. Create categories for different mailing types, or investment types to group your prospects by common types.

? Search for prospects
Be able to create a list of search results of prospects by any of the information that was collected about them.

? Print reports on prospects, buyers and activities
Print a detail report of all of the information for a specific prospect or print wide line reports for all prospects, buyers and follow-up activities in the database.

? Display follow-up activities in a summary list
Display follow-up activities by what is due today, this week, this month and what is past due in an easy to access activity lists.
? Automate your multiple letter direct mailing campaigns*
Create campaigns to automatically manage the process of sending multiple letters to prospects in your mailing campaigns. The campaign manager will automatically track which letters to send to which prospects and notify you when a mailing needs to be processed.
? Automatically merge and print personalized letters
Create letter templates for follow-ups and campaigns that are automatically merged with the contact information for prospects to create personalized letters automatically.

? Print post card mailing labels
Print mailing labels for all of all prospects and buyers in your database or categories to be used for post card direct mailing campaigns
? Store a buyers list
Store a buyers list of people who are looking to buy houses (prospects who are also looking to buy a house, wholesale buyers, and retail buyers)

? Import and export prospects
Import prospect records from another program or list provider (like RealQuest), and export prospects to a comma separated value formatted file.
But here’s the most important thing you should know about RealProspect™…

This software will be an asset for ANYONE, no matter WHAT stage you’re at with your real estate investing business — or even if you haven’t started one yet at all! So I recommend it to literally everyone! And the price is crazy reasonable!! This is a tool you can’t be without in your real estate investing business!!!

I give RealProspect™ a perfect 10 and suggest you check it out right away! It comes complete with video tutorials to show you step-by-step how to use every feature of the program to get you started generating deals quickly…
Check out my website at www.marketingmagiclady.com under other products or go to https://www.marketingmagiclady.com/other-products/john-schoeder-s-real-prospect-software.html

Kathy Kennebrook Updates You On What Her Students Are Accomplishing With Her Personal Coaching Program For The Real Estate Investor

I am getting ready to start my Monday night coaching calls. Calls are 30 minutes with each student. I have heard from 2 of my coaching students during the week (one from my Monday night group and one from my Tuesday night group) and they have both put together incredible deals this week.

One is owner financing with really great terms that we worked out on our call together. The terms we worked out on the owner finance will allow my student to cash flow really well.

The other deal is a work for equity lease option sale of a property. This one is going to be really profitable for my student with the tenant buyer doing most of the work to the property. Well done guys!!!!!! For more information on my systems and my coaching program check out my website at www.marketingmagiclady.com or email me with direct questions on my coaching program. In order to join my coaching program you must own my Marketing Magic System so we can make sure you have a successful marketing plan in place as we get started with coaching.