Kathy Kennebrook believes that there are several ways to use a Realtor to help you find good quality leads for your real estate investing business. If you have not already added a good Realtor as a part of your real estate investing dream team, now would be a good time to do so. There are many types of leads your Realtor can generate for you so let’s discuss them one at a time.
The first service your Realtor should provide for you as a real estate investor is to e-mail you the expired listings on a regular basis. You will need to set up a way for your Realtor to be paid for providing these leads. One of the ways Kathy Kennebrook deals with the Realtor she works with is to re-list properties with the Realtor once she purchases them. You see the Realtor Kathy Kennebrook works with sees the “bigger picture†and you need to find someone willing to work with you on a long-term basis. You need to take the time to find a Realtor who is very creative in the way they sell properties for real estate investors, just as Kathy Kennebrook has done.
Another service your Realtor needs to provide is to send you MLS listings with “key words†in them as soon as they show up on the MLS. For example, they should be looking for listings that would stand out for a real estate investor. Some key words in the listing might be “seller motivatedâ€, “needs TLCâ€, “handyman specialâ€, “in foreclosureâ€, “creative financing availableâ€, “bring all offersâ€, etc. These key words in a listing let the Realtor and the investor know that these sellers are motivated to sell properties quickly and they may be open to creative offers.
Kathy Kennebrook recently purchased a property where the listing said “fire saleâ€. What the Realtor was trying to convey was that the seller needed to sell quickly. Unfortunately the message the Realtor conveyed was the property had burned, which it hadn’t. Many investors were put off by that listing, but Kathy Kennebrook’s Realtor did a little homework and found out that the seller really needed to sell. She got a really great deal on that property. So make sure that as a Real Estate Investor you are working with a Realtor who is going to work for you.
Another way for your Realtor to find really good leads for your real estate investing business is to provide you with old MLS listings. These are the ones that are almost expired, but not quite. These are the sellers who are not only tired of having prospective buyers trounce through their property, they are ready to sell!! These are very good leads for the real estate investor.
For more information on locating motivated sellers for your real estate investing business, visit Kathy Kennebrook’s website at Marketingmagiclady.com