This is an excellent marketing tool to use to locate motivated sellers for your business. One point here though, if you have purchased the tax certificate for a specific land or home owner, I would not solicit this person to buy the property. The laws are very specific about not contacting the owner of a property on which you own the tax certificate.
What I have found in many cases is that many of these properties have been inherited and the heir just doesn’t want to continue paying taxes on a property they neither want nor need. The other scenario I have seen is where someone purchased the property as a retirement property and then decided not to use it. These are good prospects for you to make some good deals. Many of these people will sell you the property for the amount of taxes do and enough to cover closing costs. Many of them have never even seen the property they have inherited. I have personally done many deals with very high profits from sending some specific letters to these property owners.
I have a specific direct mail campaign and letter that I use to contact these folks and the response rate from these mailings is very high, proving that it definitely works. When my sellers contact me, they will give me all the information I need in order to determine whether there is a deal to be made. Since I structure my direct mail campaigns this way, I don’t have to deal with unmotivated sellers.
For more information on tax certificates and direct mail campaigns to locate motivated sellers for your real estate business, visit my website at Marketingmagiclady.com.