Using Promotions to Locate Motivated Sellers-(Event Sponsorship) Part 4

One of the great ways to get positive exposure for your business and give back to your community is to sponsor events or teams. There are lots of great ways to do this.

You can sponsor sports teams such as soccer, softball, bowling or track. You can also participate in a local golf tournament for charity. One of the ways to do this is to provide uniforms or shirts which of course have your company information on them. Walk-a-thons are another great way to achieve this goal. This is a good way to get advertising out for your business and support your community at the same time.

Another way to do this is to sponsor events or take part in local functions by donating promotional items. For example, if your community is having a local fair or parade, you could donate balloons to be given out to the children which have your company name and logo on them. These are always appreciated and it’s a good way to get your company information out to the public. These events usually get press or television coverage as well. Imagine a news shot of a parade where every child is holding a balloon with your message on it! Or, imagine the winning team getting their picture in the paper wearing shirts with your message on them. What better advertising could you ask for!

Another way to participate in public events is by donating items for events where bags of free gifts are given out such as a health fair. There are lots of inexpensive items you can donate that have your company information on them such as pens, post it note pads, key rings, or mugs. Local associations are always looking for items they can give away.

You can also sponsor community classes on “How To Sell Your Home Quickly” and invite the public to attend. You could also do this through the chamber of commerce or local associations. Through these free classes, you can educate the public as to what your business is all about.

During the holidays your company could host a toy drive or a food drive for local associations. Not only are you getting great positive advertising for your company, but you’re doing something to help those who are less fortunate.

Another way to get your company name into the public eye with a short message is to use candy. The wrappers have your company name, logo and a short message on them such as “Let us help you get a sweet deal”. These are usually welcomed in the lobbies of your local paper, mortgage brokers, large employers, realty associations, the unemployment office, restaurants, or relocation services. You can even put a bowl of your candy on the registration table at your local real estate club or another club you belong to.

Get creative and take a look at your own community to find ways to get your company’s message out to the public. There are lots of ways to do this if you just look.

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