Kathy Kennebrook Dares You To Be Different in Your Approach to Finding Motivated Sellers

Folks often ask me what the best way to find motivated sellers is. My response is to do that which your competition will not. Dare to be different. Ron LeGrand once said “If you were arrested for being a real estate investor would there be enough evidence to convict you? ” I wholeheartedly agree with that sentiment.

Don’t be afraid to use florescent orange or pink business cards or post cards to attract sellers. Use t-shirts in your business and wear them all the time. We even had a t-shirt made for our German Shepard dog. When we take him for a walk people know what we do for a living. “Wrap” your vehicle in signage and be sure to include a web site address. Implement several different ways to attract sellers since you will need to reach your market in a variety of ways.

Don’t be worried about people who make comments about you. You are the one who will get to giggle all the way to the bank with the profits from your real estate deals. Throw cards out into the bleachers when your children’s team scores a point. Give business cards to everyone you deal with on a daily basis. Write an article on real estate and submit it to your local newspaper.

There are lots of great ways for you to stand out in your business. Don’t be afraid to be different. Different gets attention and that’s what you want, to get the attention of sellers who need your services.

Kathy Kennebrook discusses Heeding Advice from Open Forums and Chat Boards

We have had some feed back from folks who have read various negative posts regarding educational materials on various forums. My comment regarding this subject is simple-

Be very wary of what you read on these boards and on the internet in general. Generally speaking these boards are not policed for validity or content. Many of the folks who post these comments are not who they represent themselves to be and many have never done a real estate deal.

The folks who are legitimately using educational materials and doing real estate deals do not have time to make comments on these boards, they are too busy doing the business. Most of the folks on these boards are the nay sayers and the “wanna bes” who have no idea what the real estate business is all about.

If you are truly interested in learning about a specific product, go to the web site of the person who is selling that product for more information. Most of the speakers have testimonials posted that you can look at and read. Speak to folks in your local real estate clubs to find out from folks doing the business what works and what doesn’t. When you go to seminars you will have the opportunity to meet the folks selling products and be able to assess their value for yourself. Don’t let a few negative people impact the success of your business!!