Month: August 2007

Know What To Do, But Still Don’t Do It? Here’s Why…

By RealCoachâ„¢ –Kathy Kennebrook’s Mindset Training Partner

Many people make a stand with themselves when they buy a new course. They say, “I’m going to follow this course letter for letter, and make it work. I’m going to take the actions it tells me to take, and I’m going to do it THIS time.” Yet, things don’t work out. They don’t take the massive action that they had hoped to. And, if they don’t take the action, they don’t get the results.

What’s going on here?

Let’s say, for the sake of argument that you know someone with this pattern of behavior…

The problem is that if you are in this pattern, you are willing yourself CONSCIOUSLY to take action. Think about New Year’s resolutions. How successful have most of us been in following those? If will power were enough we’d all be thin, fit, and rich.

The problem is that you are placing all of your business building effort as a real estate investor on your conscious efforts, making plans, creating strategies and tactics, and setting goals. Willpower again.

What we didn’t realize until the last 5-6 years is that the part of your brain, the conscious mind, that is responsible for setting your business goals is not the part of your brain that’s responsible for getting you to perceive and behave the way that you need to in order to achieve those goals. It is responsible for thinking deductively i.e. reasoning, memory, perception and will.

The conscious mind is not responsible for long-term behavior, such as taking massive action consistently. If you want to know why diets don’t work, it’s because we use our conscious efforts to lose the weight but our control is really in the subconscious mind. We know where precisely that is because all of the latest brain scan imaging technology that exists today.

So we want to move from focusing on our conscious ability that sets the goals and has very, very limited processing capabilities to our subconscious mind, which drives our actual long term behavior.

Only by controlling the subconscious mind, and shaping it, can you make your conscious dreams come true. If you can’t stick to your New Year’s resolutions, you won’t stick to following a course. Willpower alone is not enough for you, that that’s where we can help.

What do we know about the subconscious? Well to begin with, it makes up 83% of your brain’s mass and processes 4 billion bits of information per second.

Right now as you’re reading this article, your subconscious mind is sustaining your life. It’s your personal operating system. It runs your heart, kills off 10 million blood cells every second, recreates 10 million new ones, digests the food that you’ve had and every one of your cells goes through 100,000 chemical, electrical actions per second, all without you thinking about it.

We know that 96-98% of your actions, behaviors and habit patterns are driven by your subconscious mind and therefore the 6,000 plus thoughts that you think on a daily basis are the very same thoughts that you had yesterday and the day before that and the day before that and the day before that. Your subconscious mind keeps running those same scripts again and again, and will do so until you can reprogram it for greater results and success!!!

Get the picture? You are for the most part walking around in a state of unconsciousness, scary huh? And, the results you get tomorrow will probably mirror those that you receive today.

If your subconscious mind is controlling 96-98% of your perceptions and behavior, why are you investing so much time on the conscious mind? If you want to know why you can set goals and not achieve them, it’s because the goal setting happens in the conscious mind and application, the actual actions and perceptions, happens in the subconscious mind.

We try and control our lives with the weakest part of our brains. And usually, willpower alone is not enough to defeat your subconscious mind which controls almost every aspect of how your body works.

The reason that you are not getting the exact results in your life that you want is because your subconscious programming is not supporting what you consciously desire. You may want to earn $200,000 per year as a real estate investor, but subconscious programming related to money, the actions you must take to succeed, or beliefs that you are not endowed with the money, time or credit to get started will prevent your success.

The good news is that you can change your subconscious programming, and you can do that without investing a dime with 30 days of Free Training from RealCoach. To take advantage of this opportunity being offered by Kathy Kennebrook, simply go to:

http://www.turningfearintopower.com/kathysgift.php

For more information on real estate courses and systems for buying and selling real estate by Kathy Kennebrook, visit her website at http://marketingmagiclady.com.

Kathy Kennebrook Discusses “Flexing” With a Sluggish Market in Your Real Estate Investing Business

One of the most important concepts a real estate investor needs to learn is how to “flex” with your market when buying and selling real estate properties in a sluggish market and the importance of knowing several strategies for buying and selling properties within your market.

One of the best ways to do this is by learning to be a “transaction engineer”. This is of utmost importance when dealing with a variable real estate market. By “transaction engineer” I mean a person who understands a variety of strategies to purchase real estate properties effectively and without risk, and who has a variety of exit strategies at hand depending on what the current real estate market is doing.

If you are able to learn a variety of buying and selling strategies for your real estate business, you will be able to do a lot more real estate deals no matter what your market is doing. For example, where I live here in Florida, it is currently somewhat difficult to sell real estate properties in the traditional way due to an over abundance of properties available and the difficulties with procuring a mortgage in our current market.

This situation enables me to buy a lot of properties using a variety of creative strategies that do no include getting a mortgage. We use strategies for purchasing real estate such as getting houses “subject to” the existing mortgage, getting options, or sometimes even lease/options.

We then rent these properties, lease/option them or use the round-robin technique to get our real estate properties cash flowing quickly for us.

In addition, we have also added other types of buying strategies to our portfolio of deal making opportunities. For example, if houses are difficult to buy and sell, we also buy and sell vacant land. Here in Florida especially, this is a really great strategy since there is no insurance or repairs with vacant land. If there is a weather event such as a hurricane, there is very little damage that can occur. There is also a lot of money to be made quick turning vacant land and land is always a viable commodity even in a stale market. You need to use those strategies which will bring in cash today.

Take a look at your own market to see what buying opportunities are available to you even if your real estate market is stagnant. You just need to learn marketing strategies and selling strategies and learn to “think outside the box” so you can continue to make a lot of money in the real estate business no matter what your market is doing.

For more information on marketing strategies to buy and sell real estate properties including vacant land, check out Kathy Kennebrook’s website at http://marketingmagiclady.com .

Here is one of Kathy Kennebrook’s favorite resources for lists for your Real Estate Investment Business

So Accurate and Complete, It’s the Only Property Data Resource You’ll Ever Need

SiteXdata.com has been developed to provide comprehensive and economical access to Subject Property Assessment Records and Comparable Sales Data for most metropolitan areas nationwide.

Detailed Property Information includes:

• Subject Property Characteristics

• Recent Comparable Sales Records

• Area Map with Plotted Comparables in relation to Subject Property

• Flood Zone

• Assessment Cluster of Neighboring Properties

• Nearby Environmental Hazards

Targeting the Right Homeowners Drives Your Success

Farm Utility’s advanced interactive Web-based mapping makes finding the right homeowners quicker, easier and more cost-effective than ever. Simply use your mouse to draw lines around specific area(s) on the interactive map to search.

Searching by more traditional methods is also as easy as can be with the ability to:

• Point and click to define farm areas by address, address range, county, ZIP code, city, tract number, Thomas Bros page and grid or parcel number

• Quickly search defined farm areas by radius or address range

Kathy Kennebrook – Marketing Magic Lady Special Offer

Call, Email or Fax this form in to receive a Free Trial and Preferred Pricing
Company____________________________
Phone_____________ Fax_____________
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City_______________ St____ Zip_______
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Danny Mancino – 732­294­9353 Fax – 732­358­0296 daniel.mancino@fnis.com

For More Information on Locating all the Motivated Sellers you need for your Real Estate Investment Business, visit Kathy Kennebrook’s website Marketing Magic Lady.com.

Kathy Kennebrook Discusses Marketing Resources for Your Real Estate Investment Business

Kathy Kennebrook Discusses Marketing Resources for Your Real Estate Investment Business

One of my favorite resources for promotional and advertising items for your real estate investing business is a company called Plan It Promo and Design, located in Florida. They have everything the real estate investor needs to get started marketing to motivated sellers and they ship all over the country.

For example, they carry business cards, Money cards, bumper stickers, signage for your vehicle, door knob hangers and more. These are all essential to your real estate investing business in order to let your market know you buy houses. In addition, they have all the verbiage you need for your advertising pieces. They are a one stop shop for the real estate investor!

They also carry auto sun shades which you can give to your vendors. Whenever their vehicle is parked they will be a “billboard” for your business. So give auto sun shades to family members, your handy man, and pest control or lawn maintenance companies for example.

If you love the pre-foreclosure business, Plan It Promo carries all kinds of lumpy mail pieces, specialty boxes and envelopes that will make your mailer stand out from all the rest of the mailers the sellers are receiving.

In fact you should at least be using some type of lumpy mail piece anytime you are mailing a seller a letter. I personally like using flat pens since my letters to sellers include a response area for them to fill out. You can find more information about this in Kathy Kennebrook’s Marketing Magic System. You could also use candy or a coin in your mailers to make them stand out from the rest of the mail a potential seller is receiving. Plan It Promo carries these as well. If you are using Kathy Kennebrook’s Marketing Magic System, adding lumpy mail will make an already excellent response rate even better!!

Then don’t forget about yard signage, magnetic signage for your vehicle, t-shirts and baseball caps to advertise your real estate investing business. Plan It Promo carries all of these items for the real estate investor as well. And if you tell them Kathy Kennebrook sent you, you will get special discount pricing when you place an order with them. If you use Plan It Promo for your advertising pieces for your real estate investment business, plus Kathy Kennebrook’s Marketing Magic system to locate motivated sellers, you will have a lethal combination available to you to find all the deals you need!!

For more information and pricing for Plan It Promo, visit Kathy Kennebrook’s website at marketingmagiclady.com and click on “other business tools”. You’ll be glad you did!!