One of my favorite techniques for locating motivated sellers for your real estate investing business is to create direct mail campaigns targeting Senior Home Owners. These homeowners are a good source of leads for a variety of reasons.
After having bought and sold hundreds of my own properties through our real estate investing business that senior home owners may be interested in selling a property for many reasons, and most of the time these homes are in nice neighborhoods where people want to live. One reason for example, would be that a spouse has passed away and the remaining home owner doesn’t want to continue living in the property alone. Or perhaps the senior homeowner wants to move in with a relative or relocate to another state and sell their home. The homeowner may want to move into a smaller home or an assisted living facility. The home they have for sale may also have been a vacation property they owned and now they either don’t want to or are unable to visit it any longer.
I believe there are many reasons a senior home owner may want to work with a real estate investor to get a property sold as opposed to listing it with a Real Estate agent. Maybe they need to have the property sold quickly because they need the funds to relocate to another state or perhaps move into an assisted living facility or a nursing home. Because they are senior home owners, the home may need repairs that the owner is no longer able to do in order to get the home sold. Many end users are unwilling to purchase a home that needs a lot of repairs and these are ideal properties for the real estate investor to purchase for their real estate investing business.
For more information on Marketing to locate motivated sellers, check out my website at www.marketingmagiclady.com. While you are there take a look at Marketing Magic III which specifically addresses marketing to Senior Homeowners.