I am getting some letters in the mail regarding wanting to buy our houses and I have to say some of them are hilarious!!! And garbage!! Why waste marketing dollars on a generic piece that is simply not going to get the response you want.
So let’s go over how to create a truly successful direct mail piece since we are getting deals every day from ours. First of all, let’s start with a current, targeted list. Then let’s hone it by specific criteria to create an even higher response rate!! Each of my direct mail campaigns targets a specific type of seller using a very specific list.
Then- the letter- Gently touch your seller with the solution to their problem-keep the language simple do not use industry jargon that they simply don’t understand-use paragraphs-us a font and font size that is easy to read-Use a Response Mechanism in Your Letter That Will Get You all the Information You Need to Decide if there is a DEAL. And ask the sellers for photos!!!
You could even put something in the envelope like lumpy mail to increase the response rate. I like to use a flat pen so they have the writing utensil they need to fill our my response mechanism. AND give your seller multiple ways to contact you!! The more ways you give them to contact you, the more of them will since you are reaching them at whatever their comfort level is. So provide a phone number, fax number, email address and mailing address. You can provide a website address as well if you have it.
For all the information and tools you need including resources for all the lists check out my website at www.marketingmagiclady.com When you invest in my Marketing Magic System, use coupon code “magic” to access our Special Spring Pricing!!
I look forward to working with you because when you invest in my systems you also get ME for one full of support for your marketing by email. I can’t wait for you to get started with truly successful direct mail campaigns.
I am getting a lot of questions from real estate investors about how we are finding so many real estate deals in our market.
It’s simple. I have 12 specific direct mail campaigns targeting the specific types of sellers we want to work with. Then we have list brokers who provide the lists for us honed by specific criteria to find the most highly motivated sellers within each direct mail campaign.
And most important of all I have a response mechanism within the body of my letters telling the seller exactly what information I need from them in order to determine if there is a deal. They even send me photos of their properties.
All of these factors is what makes what I do unique and successful!! Folks my direct mail is a machine that keeps churning out deals. I even have companies who will do all the work for you!
Check out my website at www.marketingmagiclady.com for all the information you need on creating your marketing machine. When you use coupon code “magic” you will get 15% off of my Marketing Magic System until May 9th so grab my Spring Special today! You also get ME by email for the next 12 months to help you with any marketing questions you may have.
I am making a special offer on my Credibility Kit for the Real Estate Investor or Realtor. Do you want to do more deals with more sellers? Do you want to find more private lenders to fund your deals? Then you NEED to use a Credibility Kit in your business!! Check it out!!! I have only 2 available at the special price of only $139.00 AND FREE SHIPPING!!!! Grab yours now!!!! This offer is only available for a few more days.
If you need to work with more sellers and more lenders and you need a tool to help you get deals done, then my Credibility Kit is for you!!
So when should you begin your direct mail campaigns??? Right now of course. I have been seeing some really sloppy direct mail pieces come to my mailbox lately. There is just no competition out there, unless they are one of my students and learned how to do direct mail the right way.
There is No response mechanism for the seller to give you the information you need, only one or two ways for the seller to reach them, and some really unprofessional stuff as well.
And whenever property tax bills go out is another really good time to increase the number of direct mail campaigns going out. If you have a seller who has a problem property or they inherited a property they simply don’t want, then having to pay another property tax bill becomes a real motivation for them!
We are getting regular results from our direct mail and we are creating deals with our sellers. For all the information you need on increasing the number of profitable deals coming into your pipeline using direct mail marketing check out my website at www.marketingmagiclady.com My system includes 12 direct mail campaigns that you can customize to reach the most highly motivated sellers in your area so grab your set now!!
While you are on my website be sure and sign up for my FREE monthly newsletter. It comes with all kinds of awesome bonuses!!!
One of my favorite strategies for creating profitable deals is buying, leasing and selling vacant land. No insurance no hassles. I have a special direct mail campaign that I have developed that brings me a ton of vacant land deals. For example the last direct mail campaign I sent out was 147 pieces. We got 17 responses and purchased 8 of those properties, even in our current market. I told you it was profitable.
So how do we profit from vacant land? Well for those of you who live in or near rural areas you have it made!! Let me share some of the strategies we have implemented. So one thing we do is hook up with dealers who sell mobile home or manufactured home packages. They will put my land and their home in the deal and the whole thing gets financed for the buyer and I get paid for my land. You could also do this with home builders.
We also lease vacant land. For example we lease vacant land to billboard companies. We also leased land to a canoe outpost who needed to put a shed near a boat landing where our land was located. He ended up buying that property. Another person needed space to expand a worm farm. Another company leases from us to collect pine straw. We just owner financed another piece of vacant land so a home could be built on it. I could go on and on.
Folks if you are not investing in vacant land you are missing a portion of the market place that is very profitable. For all the information you need on implementing direct mail to locate motivated sellers check out my website at www.vacantlandgold.com As a special bonus you get ME for one full year of support by email to help you with any marketing questions you may have!!