Kathy Kennebrook Discusses Her Latest Deal With a Motivated Seller From Direct Mail Marketing

It is so satisfying and sometimes a little sad working with motivated sellers who have a problem they need us to solve. This Lady I worked with today inherited a home from her Mom and she had heart strings attached so she wasn’t ready to sell it but she couldn’t afford the payments on it either.

So she let her son live in the home and he was supposed to make the payments on it but he and his buddies pretty much destroyed it and now she is done. She is sad, frustrated and angry all at the same time.

We will be able to buy this one, fix it up and sell it to someone who will love it again. And the daughter will walk away with some money in her pocket and her problem solved.

Interestingly her Mom had gotten a letter from us some time ago and stuck it in a drawer. The daughter who contacted us found the letter in the drawer. You never know where your next deal is coming from but direct mail is just so incredibly residual!

For all the info you need on finding your next deal check out my website at www.marketingmagiclady.com

Special Offer On Kathy Kennebrook Marketing Magic System to Find Highly Motivated Sellers For The Real Estate Investor

So here in Florida and in other parts of the country property tax bills are coming out in a couple of weeks. This is the time of year when we really increase the number of direct mail campaigns we are doing because this is the time of year when we get the highest response rate to our mailings.

Some of my favorite motivated sellers to mail to are estate and probate, out of state owners and quit claim deeds and absentee owners. We will do the highest number of deals in our business from now until about April when the tax bills become delinquent. Then we begin a whole new round of direct mail campaigns.

Folks direct mail marketing to find highly motivated sellers is a science when done correctly and it will net you a ton of new leads from highly motivated sellers AND profitable deals!!

SSSOOO just for you I am going to make a special offer through this Sunday October 20th. When you go to my website at www.marketingmagiclady.com to invest in my Marketing Magic System and you use COUPON CODE “Magic” you will get a discount of 15% off your entire purchase!!!

So go ahead to my website at www.marketingmagiclady.com and grab your set TODAY while there are a few left at this very special price!!! You also get six months of consulting with me via email to help you with whatever marketing questions you might have!!! And there are some other special bonuses with this offer so go check it out!

How To Build Your Dream Team For the Real Estate Investor

We are home from our vacation, did you miss me? We had very limited internet access. But we did manage to purchase two awesome pieces of land while we were gone which I am thinking we are going to keep and lease.

We also put a house under contract here at home in Florida while we were gone. That’s what happens when you have your dream team in place. We have folks who handle lots of functions in our business when we are not around.

For all the information you need on finding all the deals you need and building your dream team check out my website at www.marketingmagiclady.com While you are there be sure and sign up for my free monthly newsletter!!!!


RealProspect™ Features: Prospect Information: Store prospect information specific to Real Estate investing in a form designed to organize this information efficiently, including:

Property Information – Store information about the physical location and condition of the prospect property Contact Information –

Store contact information about the property owners and Realtors for listed properties Financial Information –

Store financial information about the prospect that will help you determine your offer (last sale amount & date, asking price, repair costs, mortgage balances, etc.)

Offers submitted – Keep track of all the offers that you presented to the seller of a prospect property. Property Comparables – Store a list of the properties that you are using to determine your full potential market value for the property (ARV).

Contact History – Keep a history of all the activities that you have completed for a prospect. Contact Next Actions – Schedule future activities that you would like to perform on a prospect (send letters, make phone calls, meetings, etc.)

Notes – Enter free form text notes about a prospect property. Start each entry with a time stamp.

Linked Files – Link any document format to a prospect record (Excel, Word, PDF, HTML, etc).

Custom User Defined Fields – Create up to 20 custom user defined fields to store information specific to your business needs. These fields can be searched on, and imported into.

Prospect Detail Report – Print a prospect detail report that includes all of the information that you have captured about the particular prospect. Only show the sections that you want to view by setting the report print options.

Merge Letter with Prospect Info – Automatically merge and print a custom letter template with the prospect information to generate personalized letters.

Add Prospect to Categories – Add prospects to categories to efficiently find the prospects that you are looking for.

Activity Manager (Task List): View, print and edit scheduled activities from one easy to use activities list manager. Scheduled Activities by Day, Week, Month & Past Due – Displays a list of the scheduled activities separated by actions due today, this week, this month, or past due. Print Activity Lists – Print activity lists from the Activities screen for today, this week, this month, or past due. Also, you can print scheduled activities by date range from the available reports.

Mailing Campaign Activities List – Displays a list of all the campaign mailings that need to be completed, and provides simple steps to generate the mailings and advance the prospects to the next campaign step. Activity Notification Utility: The notification utility will alert you when activities are past due, or if you have a campaign mailing that needs to be processed. This utility will run continuously in your Windows systray (bottom right corner of your computer screen by the clock) and notify you even if the RealProspect™ program is not open.

Category Manager: Category manager provides a screen to organize prospect records and letter templates in an efficient way to help you find what you’re looking for quickly. Create & Manage Categories – Add, remove and manage categories. Move, Add & Delete Category Items – Add, move, and delete prospect records or letter templates from categories. Print Letters & Labels for Category Prospects – Merge and print a letter template or print mailing labels for all the prospects within a specific category with the a few clicks of the mouse.

Buyers List: Keep track of a buyers list of people who are looking for houses, then quickly put the deal together when you find a house that suits their needs. Buyer Information – Store contact information about the buyer.

Requested Property Info – Store the information about the type of property that a buyer is looking for, along with their buying time frame, how much they have for a down payment, and any other information that will help you determine what house to put them in.

General Contacts: Store all your general contact information including attorneys, contractors, Realtors, title agents, etc. Letter Templates: Merge and print prospect information with custom letter templates to create personalized letters.

Create Templates – Design custom letter templates by inserting placeholders into the template to merge prospect data into to create personalized letters.

Merge and Print Letters – Merge prospect information onto a letter template from a prospect form, a category list, or a search results list to create one or more personalized letters. Categorize Letter Templates – Organize your letter templates in categories with the category manager along with the prospect types that will receive your custom letters.

Rich Text Letter Formatting – Rich text formatting is available for creating powerful custom letter templates. Formatting allows you to use unlimited font size, type, color and even allows you to insert images into your letters. Marketing Magic Letters- all of the letters in your Marketing Magic system have already been downloaded for you into the software system.

Mailing Campaign Manager: Automatically track your multi-letter mailing campaigns Define Mailing Steps – Create your mailing campaigns for a category and define each letter to send in the order that you would like to send them.

Automatically Schedule Mailings – Once your mailing steps are defined for your mailing campaign, the campaign manager will automatically schedule the mailings in the order you setup for all the prospects that are in the selected category Merge and Print Campaign Mailings – When a mailing campaign is ready to be processed, you simply select the campaign action from the activities list, and click a button to merge and print all the letters for the prospects that are ready to be mailed to for the selected mailing campaign step. Then with a click of another button all the prospects are automatically scheduled for the next mailing campaign step. Advanced Search: Find prospect records using a dynamic search feature to filter the database by virtually any information that you have collected about them.

Enter Dynamic Search Criteria – Specify multiple search criteria to drill down and find the exact prospect records your looking for, then generate a results list of those prospects. Print Letters or Mailing Labels for Results – Automatically merge and print a letter template, or print mailing labels for all the prospect records in the search result list.

Print Search Results Summary – Print a wide line summary report for all the prospects in the search results. Search by Custom Defined Fields – Search on any of the 20 available customizable user defined fields. Import & Export: Import prospect records from a comma separated values (.csv) formatted file, and export your all your prospect from RealProspect into a .csv file.

Kathy Kennebrook has already created relationships with list brokers who already know exactly how you need your lists downloaded. You can then export the letters and the lists to the person you have doing all of your mailings for you. Reports: Print wide line reports for prospects, activities and buyers.

All Prospects Summary – Print a wide line report of all the prospects in the database that are either active, inactive, or both. All Prospects Address Labels – Print mailing labels for all the prospects in the database that have an address provided for the owners address.

Prospects by Marketing Source – Print a wide line report of all prospects grouped my marketing source to track which marketing source is providing you with the most, and best leads. Prospects Last Updated by Date Range – Print a wide line report of the date that the prospects were last update by a date range to help keep your database current.

 Share the RealProspect™ database with multiple computers in a home or office network. Only ONE licensed copy is needed to share between computers in a network. The RealProspect™ license if for a single installation of the database. Sharing the database with multiple computers only uses one database, therefore only requires one license.

This incredible software system is brain dead simple to use. It also includes a complete video library which will train you step by step on exactly how to use it. It also contains a “help” button on the bottom right hand corner of every screen which you can simply click on if you need help with any screen. All of the letters in my Marketing Magic System are already downloaded and ready for you to implement.

TO ORDER REALPROSPECT SOFTWARE GO TO MY WEBSITE AT www.marketingmagiclady.com under OTHER PRODUCTS, THEN PURCHASE JOHN SCHOEDER’S REALPROSECT SOFTWARE for only $397.00 That is the special price just for you!!!!!

The Top 4 Deadly Mistakes That Will Kill Your Dream As A Real Estate Investor By Kathy Kennebrook

I am frequently asked, “If you had it to do over again what would you do differently?” Well, I’d like to answer that question for you. There are several things you can do to help your business grow and several things you can do to kill the dream before it ever has a chance to become a reality.

Let’s look at the “FOUR TOP DEADLY MISTAKES” that can literally kill your dream.

1. Listening to people who make less money than you do. There are a lot of people out there who don’t understand this business at all, yet they will want to give you advice faster than anyone else. They basically want to keep you where they are, which is broke. Surround yourself with people who can guide you in a positive way and a forward direction. Get involved with your local real estate club or a mentoring program like I provide for you. Read all you can on the subject of Real Estate Investing and educate yourself to move forward with your business. Don’t let a “naysayer” kill your dream.

2. Lack of Focus. If you’re anything like I was when I first got started in real estate, then you know how to find something else you’d rather do, or something that seems like it’s more important at the moment. I found very quickly that I had to do the work in order to succeed in the real estate business. The more of the initial “work” I did, the faster my business grew. What I mean by the work is finding motivated sellers, learning how to structure deals and then figuring out my exit strategy. The other part of the work was to very quickly find ways to automate these systems, and get someone else doing the work for me so I could deal only with the sellers. This took concentration and the ability to learn to avoid distractions, like the telephone for example. I very quickly learned to return all calls two or three times a day instead of taking every call that came in. I also had to learn how to focus on specific types of real estate deals at the beginning of my business instead of being pulled in all directions and not accomplishing anything at all. You must stay focused in order to become successful in any business you pursue.

3. Getting Beyond the “Get Rich Quick” Mentality- Anyone who thinks this is a “get rich quick” kind of business is in for a rude awakening. It takes time, discipline and ongoing education to be very successful at real estate. Isn’t it worth it to take some time now to learn the business and start doing deals that make you thousands of dollars so you can vacation and spend time with your family a little later? There are so many “get rich quick” schemes out there that just simply do not work. Real estate will work for you over and over if you give it the time and discipline it well deserves.

4. Wasting Time With Unmotivated Sellers- I cover this extensively in my Marketing Magic System. Don’t waste valuable time dealing with people who want to sell a property. Deal only with those who NEED to sell. And don’t waste a lot of time on the phone with them. Automate your system to develop ways to get sellers to give you the information you need to determine if there is a deal to be made before you ever have a conversation with them. If a seller is not motivated enough to accept your offer-be it price or terms, find another seller who is. Time is money in this business. I would suggest however, that there are times you will want to follow up with a semi-motivated seller and there are great ways to do this without taking up a lot of your time. I also cover this extensively in my system. Also, don’t waste your time looking at properties before you have made an offer to the seller. I never look at houses anymore without having a very good idea what my seller will accept. I just make the offer “subject to inspection” which gives me an out if the property isn’t what the seller and I agreed to. Usually the deal is made before I ever see a property.

For all the information you need on building your real estate investing business check out my website at www.marketingmagiclady.com