Marketing – Page 4 – Kathy Kennebrook®’s Attract Motivated Sellers

Create A Solid Direct Mail Campaign for Real Estate Investing

Creating A Solid Direct Mail Piece
By Kathy Kennebrook (The Marketing Magic Lady)

One of the most important aspects to a marketing campaign that is going to work is to create a solid direct mail piece for your business. These are key points for creating a solid direct mail piece that folks will respond to no matter what business you are in including Real Estate Investing.

1. The first thing you’ll want to do is to “touch” your prospective customer or seller with “the dream”, or “the solution” to their problem. You’ll want to touch the basic emotions and the needs of your client or seller within the body of your letter, whether that is fear, relief, greed, pride or vanity.

2. Keep it simple. The grammar doesn’t necessarily have to be perfect. You want to reach this person at their comfort level. Keep your letter relaxed, personal and conversational.

3. Use simple language; don’t fill your letter with big words or technical words or “industry jargon” that your seller or your customer might not understand.

4. I also use paragraphs in my letters so that there is a specific break between thoughts and so the letter just flows better and is more pleasing to the eye.

5. Even though this is a personal letter, I still begin with a powerful headline or first sentence to make sure I have their attention so that they read the rest of my piece.

6. I also list the benefits to the seller of choosing to work with me the investor, as opposed to perhaps listing their home or trying to sell it themselves. You always need to list the benefits of whatever it is you are selling and why they should buy yours.

7. In any piece you send out you need to have your USP (Unique Selling Proposition). For the Real Estate Investor this is going to be the ease with which you can help the seller solve their problem and/or debt relief. For every business the USP will be uniquely different.

8. Always include a strong P.S. In my case the P.S. is “contact me immediately since we budget to purchase a certain number of homes each month.” This motivates them even more to contact me right away.

9. Create residual mailings so that your seller/customer sees your message over and over again. By doing this you create credibility with your prospect and when they need your services they will contact you first.

When you are creating direct mail pieces or letters no matter what business you are in remember to think about writing your letter as though you are writing to just one person.

For example, you wouldn’t begin your letter “Dear Neighbors” you would begin it “Dear Neighbor” or “Dear Friend”. Within the body of the letter you should write as though you are writing to just one person, so you wouldn’t say something like “all of you” within the body of your letter.

Always remember that if you are handwriting the letter make sure it’s easy to ready, printed might be best. If you are using a computer or printer generated letter be sure and use a font that is easy to read such as 12 or 14 point. And use a type set that is easy to read like Times New Roman.

These few points will help you to create direct mail campaigns that will continue to net you excellent results just as ours have over the years. For specific information on how to create direct mail campaigns to find motivated sellers visit Kathy Kennebrook’s website at www.marketingmagiclady.com

Creating a “Cookie Cutter” Direct Mail Campaign

Direct mail “cookie cutters”

The best way I’ve found to “niche” market to motivated sellers and control the number of leads coming in is through the use of direct mail. The BIG secret to making direct mail successful is to mail the right letter to the right list; then mail to them over and over. As you will discover, given time, almost every potential seller’s circumstances change and make them more motivated to sell. You must let the world know you buy real estate. The best thing about doing direct mail advertising is that you can specifically target the types of sellers you want to reach and cultivate quality leads.

I also find these mailings to be very residual. These potential sellers will hold onto your direct mail pieces until their circumstances dictate that they contact you. When they are ready to sell, they will contact you first, especially since they probably haven’t had any contact from anyone else. Usually their properties aren’t being actively marketed; therefore there is no competition for these deals. In the meantime, you’ve gained credibility with these sellers by doing repetitive mailings.

I will take a moment here to mention that one of the reasons I personally love direct mail is because it is unique in that there is no other marketing technique out there where you have the kind of control that you do with direct mail. For example;

1. You can cultivate the exact type of lead you are looking for in the
specific area or price range you are looking for.

2. You can control the number of pieces going out, when they go out,
and specifically to whom they are targeted.

3. You can create a response mechanism within the body of your
letter so that you get the specific response you want from the seller or customer.

4. It is very easy to “crank up” your mailing machine or pull it back
depending on what your personal situation or goal is.

5. You can create more solid leads using fewer of your marketing
dollars thus leaving you more dollars for other marketing you might want to do.

6. You can create a solid successful direct mail campaign even if you have a very limited budget to work with.

7. It is very easy to track the success and response rate of the direct mail campaigns you have created.

8. These mailings are very residual, potential sellers or customers
will hold on to them until they need your service.

9. You will reach prospective sellers or customers who might not
ever learn about you otherwise.

For more information on using Direct Mail to increase the number and the quality of real estate deals you do visit Kathy Kennebrook’s website at www.marketingmagiclady.com While you’re there be sure and sign up for Kathy Kennebrook’s free monthly newsletter.

Website Update

Be sure and visit Kathy Kennebrook’s website at www.marketingmagiclady.com for all the information you need on Kathy Kennebrook’s products and other products aimed at increasing the number of motivated sellers and buyers you need for your real estate investing business.

While you are there be sure and sign up for Kathy Kennebrook’s FREE monthly newsletter and get 149.00 of additional marketing tools absolutely FREE as soon as you get signed up. See you there!!

New Motivated Seller Lead Resources From Kathy Kennebrook

Kathy Kennbrook has been working with Lance and Terry at USLeadList for over three years now and they have always been consistent with their approach and business model. Something we all need to do to be successful. Direct mail marketing takes persistence, but it works. It is the easiest way to reach your target market and if you have a very good list like the “Inherited Properties” list from USLeadList, you are reaching a very targeted market that is typically under the radar.

Kathy Kennebrook successfully mails to the new list they provide every quarter and she gets consistant deals from these mailings using this list and her Marketing Magic Direct Mail Campaigns.

Lance and Terry have provided a quick note below that shows the value of persistence and consistency. If you have never tried their services you owe it to yourself to check them out. You won’t be disappointed. If you would like some more information, please give them a call at 866.711.1688 or visit www.usleadlist.com for a free quote.

Remember to mention the “Kathy Kennebrook” for a Special Discount she has negotiated for you off the retail price.

As Lance likes to say, “this is not 7-Eleven.” What he is trying to convey is that direct mail marketing is not automatic. You just can’t walk in and expect to buy a house with just any list. It’s just not going to happen and it may take more than one mailing to find those “special” deals.

Kind of an odd opening paragraph for a company that sells a very targeted list of “Inherited Properties” to real estate investors that can’t afford to take a misstep in their marketing. That is because our primary goal is to help make you successful in your business. We are not going to tell you that this is the magic bullet every time. We are going to tell you that we have 4 years of selling this list with a whole host of success stories.

We absolutely believe that this is the best list available for the real estate investor and the testimonials below bear that out. Take a moment and read through each of them. You will see that some profited with their first list while others had to stay the course and be consistent with their marketing. Which, of course, is the whole point — be consistent. It will bear fruit. We know that funds are tight so use them to the greatest potential just as Kathy Kennebrook teaches you to do.

Because ours is such a targeted list you reach sellers that are motivated and with equity and with less expense. That’s right. When you are using a directed mailing campaign you save on postage, letters and envelopes and the time and energy it takes to put it all together. We want you to succeed.

Here are the testimonials (All received this month and all are current customers):

I began buying leads from US Lead List a little over a year ago. I was extremely skeptical in the beginning, in fact I remember Lance having to follow up with me multiple times before I took the leap and purchased my first list. I did not buy anything off the first or even second list. I had to practice taking the leads and working with the homeowners until I had it down to an art. I continued to have faith and buy the list as I was getting a 4.5% response rate. I am glad I did since I bought 3 properties off this last fall list. I wholesaled two and put one into my permanent portfolio. I have now added additional counties from US Lead List and have started taking in leads from the winter list. These sellers are motivated and have equity—what else can you ask for?
Dan R.
www.HotHouseOK.com

Hi Terry and Lance,
Just want you to know that I had good success using USLeadList. I mailed out over two hundred letters and after a week I was receiving several calls a day.
I’m guessing that my response rate was around fifteen percent. I have a property under contract. The elderly lady is happy not to have to list her house with a realtor, and after some updating, I anticipate making a minimum of $30,000 flipping this property.
Thanks for all your help.
Emma (Her first list)

Terry & Lance –
Thank you for your excellent service and the personal attention you always provide. We have been using your list for almost two years with great results. It is an important part of our marketing efforts.
Linda T. & Pat F.

Lance and Terry,
We just want to say thank you for the incredible list you provide which allows us to buy an additional 2 to 3 houses every quarter. We’ll be honest, we were skeptical at first to try your list because of the price per lead, but now we realize that the cost of the list is nothing compared to the return we get. In 2010, we easily made an additional $10,000 every quarter because of your service. As long as you continue to provide quality leads, we will continue to purchase them every quarter. This is by far the best list we’ve ever used to purchase distressed properties and any person who is serious about buying houses needs to be purchasing leads from you. Thank you for your hard work and giving us the opportunity to become better real estate investors.
Eric B
My Fast Home Buyers, Inc.

What more do you need? Give us a call today at 866.711.1688 or visit www.usleadlist.com for a free quote or for more information. Make sure you mention Kathy Kennebrook so you received the Special Discount she has negotiated for you, her customers.

Regards

Lance and Terry
www.usleadlist.com
866.711.1688

New Motivated Seller Leads By Kathy Kennebrook

I don’t send out a lot of email touting every new program or application designed to make you loads of money. It is just not that easy. But over the last three years, every quarter, I have sent you an email telling you to buy the “Inherited Properties” list from US Lead List.

Why is that? Because it is one of the best lists on the market and with a directed mailing piece, is one of the most successful campaigns that I have ever seen. They have a new list every quarter and they limit sales to three investors in any one area. So many areas sell out every list.

I have to tell you that in today’s market one of the best mailings I am doing on a regular basis is inherited properties and this is the list I use. There are so many good deals to be made within this group of sellers!

You cannot find this list anywhere but US Lead List. It utilizes a unique market that is NOT foreclosures, short sales, absentee owners, probate or free and clear. It incorporates over 30 years of direct mail experience and much of the final sorting is done by hand to ensure a quality list. It DOES provide equity and motivation with little or no competition.

What more do you want? You can work a market that is a proven winner and is restricted for your success.

This is a short email but it is packed with opportunity. Contact US Lead List today at 866.711.1688 or www.usleadlist.com/quote.html to see if your area is still available.

Remember to mention Kathy Kennebrook for your discount on every purchase! This is a special discount that I have negotiated just for you!

Regards
Kathy Kennebrook

P.S. Here are a couple of testimonials that should pique your interest:

“I wanted to thank you guys for turning me on to this new way of finding houses. The last list I bought from you was probably 300 names and I have bought two houses so far and probably stand to make about $65,000. I have already purchased another list and I am very excited about the future. US Lead List is the easiest way to find “houses of motivated sellers” that I have ever seen. Thanks so much! I think we should just keep this a secret so the competition will go away! HaHa!”
Sincerely,
Kenny Lockhart
received 7/13/2010

“I purchased a list from US Lead List and received many quality leads from my mailers. I purchased one waterfront home for $200,000. I put $12,500 down and had the seller finance the remaining $187,500 at 1.5%. I then put about $5,000 of work into the property. After that, I lease optioned the property to a buyer for $250,000 price, $5,000 non-refundable deposit and $1,500/month payments. I will receive a $45,000 profit when we close in 18 months and will receive $800/month in positive cash flow while I wait for the buyer to close! A great deal for everyone!!
This list delivers great leads and I will continue to buy it!! ”
Patrick Clapp
received 7/12/2010