Marketing Tip #21 Kathy Kennebrook, the Marketing Magic lady here with your Minute Marketing Tip. Repetition and recognition is the key to all successful campaigns to expose your buyers to your message. So as internet marketers use all the resources that are available to you to get your message across to your potential buyers such as e-mail blasts, blog sites, You Tube, Twitter, Landing Pages and Facebook. The higher number of times your potential buyer sees your message the more likely they are to buy your product. Plus you are building credibility with them. Then use a tag line or a message that makes you memorable. Choose something that makes you stand out from all the rest. And then give your buyer a call to action, maybe something like “order in the next 10 hours and receive X absolutely free” Then sit back and watch the money roll in. For all the marketing information you need for your real estate investing business visit my website at www.marketingmagiclady.com
Marketing Tip #19- Lots of responses coming in from motivated sellers from direct mail, MLS, signage, word of mouth (bird dogs) Craigslist and other marketing tools.
I have 20 leads sitting on my desk just from the last two days. Folks you do not need to launch a massive marketing campaign and spend tons of dollars to create a very successful lucrative real estate investing business. You just need to focus on the right markets that will create a ton of deals for you and be prepared to respond to the leads quickly and make offers.
For More information on Kathy Kennebrook’s Marketing Systems be sure and visit her website at www.marketingmagiclady.com There are lots of great articles and videos posted there AND be sure and get signed up for Kathy Kennebrook’s monthly newsletter absolutely FREE.
Marketing Tip #17- Compiling Other Types of Mailing Lists for Your Real Estate Investing Business-
Here are some great ideas on finding unique lists to locate more motivated sellers and create even more profitable deals for your Real Estate Investing Business.
For Sale By Owner
Quit Claim Deeds
For more information on these and many other Direct Mail Marketing Techniques be sure and visit my website at www.marketingmagiclady.com. While you are there be sure and sign up for my free monthly newsletter.
We all know that developing an effective marketing strategy is essential to getting any business off the ground especially your real estate investing business. Educating yourself and discovering how to locate and motivate potential sellers to contact you is a must in making your real estate business a success.
You must be able to locate prospects who want to do business with you. You must find the sellers who need to sell, not just want to sell their properties. This is essential to your success as a real estate investor.
Marketing is also a numbers game, the more leads that come in, the more opportunities you will have to make deals. You won’t buy every deal that comes your way, but when you develop a machine that brings in quality leads, you will be able to pick and choose the deals you want to do. You will quickly learn to recognize quality prospects.
You must also be able to recognize the difference between using a shotgun approach and using a targeted approach when marketing to motivated sellers; otherwise you will waste marketing dollars. Using a shotgun approach such as signage, business cards or generic letters will bring in a lot of leads, but very few of them will be qualified motivated sellers.
Using a highly targeted approach to locate motivated sellers will bring in fewer leads, but they will be much more highly qualified leads and bring you a much higher number of profitable deals. One is not necessarily better than the other; you need to integrate both types of marketing in your business in order to bring you the highest number of deals.
Be sure and visit Kathy Kennebrook’s website at www.marketingmagiclady.com for all the marketing information you need for your real estate investing business. While you are there be sure and sign up for Kathy Kennebrook Free monthly newsletter.
Kathy Kennebrook does invest in commercial real estate to a small degree. The way she does this is by investing in multi-unit properties such as apartment complexes. While it makes a lot of sense to invest in commercial buildings, Kathy Kennebrook does not invest in commercial buildings or lots.
There are several reasons for this. While commercial buildings obviously mean bigger paychecks, in our current economy they also mean a lot more carrying costs and less cash flow unless you are able to turn them quickly. To be really successful in commercial real estate, you really need to be an expert and invest a lot of time in these properties. In fact Kathy Kennebrook knows of several investors who are “stuck” with commercial properties they can’t move in the current market.
Now Kathy does like to invest in storage units and small apartment complexes since these are much easier to manage and the cash flow is greater even in a depressed economy. Plus you end up with several rental units in the same location which makes managing them much easier and the cash flow even greater.
With storage units the “eviction” process is much easier and with small apartment complexes, even if you have one or two units empty the rest will carry your payments and continue to cash flow. To Kathy’s way of thinking this makes perfect sense.
While Kathy Kennebrook does not currently own any storage units, she has in the past and these buildings create really great cash flow and are very easy to manage, so if you are interested in commercial real estate this might be the way for you to go. Kathy Kennebrook’s greatest love still continues to be single family homes since everyone needs a place to live and these properties offer excellent long term benefits. Kathy currently lives in a smaller community and there just aren’t that many storage units or apartment complexes available for sale so Kathy is working primarily in the single family home market.
For more information on all the resources you need for your real estate investing business, visit Kathy Kennebrook’s website at www.marketingmagiclady.com. While you are there be sure and sign up for Kathy’s free monthly newsletter. When you do you will receive an additional 149.00 in relevant real estate information absolutely FREE