Marketing Tip #23- How to Talk To A Motivated Seller For Your Real Estate Investing Business By Kathy Kennebrook

So how are we going to get ready to have a conversation with our motivated sellers? I believe that readiness is a state of mind, and I have put together some ideas for you designed to help you have meaningful and successful conversations with motivated sellers resulting in profitable deals.

First of all, expect to be anxious and know that it’s okay to be anxious. You probably wouldn’t be very good at what you do if you didn’t care about the outcome.

Next, while you are feeling anxious, get in front of a mirror and practice what you are going to say to the seller. Do this more than once. The more you practice what you are going to say, the more comfortable you will be and therefore less likely to forget what you were going to say. Practice controlling your voice and be mindful of how fast you are talking. Your speech should be at a moderate volume and speed when speaking to a seller.

Remember to breathe! Practice what you are going to say all the way through without making faces, gasping or throwing out any expletives. Your seller doesn’t care if you’re speech is perfect, they just want to know what you can do for them to help them solve their problem. You might even want to practice what you are going to say in front of a spouse or close friend.

Remember that your sellers are people, just like you. They are probably just as anxious about having a conversation with you. After all, selling their home is a big decision, even if they are ready and know they need to sell.

Expect the unexpected. Maybe the seller will accept your offer right away. Maybe they won’t like your offer at all. You really should have some idea of how to approach this based on the prior conversation you should have had with the seller on the phone. And remember the more motivated the seller is the easier this conversation will go.

Also remember that all of these techniques can be applied to the conversations you are having by telephone with your motivated sellers. In fact, once you get good at conversations with sellers on the phone, many times the deal will be cemented even before you end up face to face with a seller. Also be prepared to sit on couch as opposed to being at a table so bring something hard to write on, like a clip board or a briefcase. If you need to wear glasses don’t forget to bring them with you. If you are bringing a briefcase, stick a flashlight inside. I have had several instances where I’ve had to fill out paperwork in semi-darkness and a flashlight is a big help. Just learn to expect the unexpected.

Be sure and establish a ritual to get ready to speak to sellers. Make sure you have all your facts and figures straight and make sure you have all the paperwork with you that you could possibly need to cover a variety of scenarios. The more professional you look, the more comfortable the seller will be working with you. Be sure and let your seller know ahead of time what paperwork you need from them as well like a deed or mortgage paperwork.

The easiest and best way to get comfortable working with sellers is by making more offers and doing more deals. Develop a positive attitude and philosophy about making offers. Don’t take it as a personal rejection if the seller doesn’t accept your first offer. They may accept a subsequent offer, maybe not. But remember if you had a conversation and pre-screened the seller on the phone you already have a pretty good idea whether or not they accept your offer.

But do you know what I have to say about this? There is always another seller waiting in the wings who really wants to work with you and if you are dealing with the right kind of sellers at the beginning, you will make more deals than not. So get out there, make some offers and do some deals!!

For more information on tools for the Real Estate Investor, be sure to visit Kathy Kennebrook’s website at www.marketingmagiclady.com. While you are there be sure and sign up for her free monthly newsletter and receive an additional $149.00 in real estate investing tools FREE.

Kathy Kennebrook Discusses Finding all the Bird Dogs You Need For Your Real Estate Investing Business

Kathy Kennebrook’s Marketing Tip # 22- Working with “Bird Dogs” in your Real Estate Investing Business-

So how are we going to find people who will find deals for us? Well first of all, look around you. Friends, relatives and co-workers are good sources of leads for you. They usually live, drive and work in different areas of town than you do and they come in contact with a lot of people that you simply won’t. So they are likely to bring you deals you would never know about otherwise.

You can also ask anyone who does deliveries to be a bird dog for you. For example, mail delivery, Fed-X or UPS delivery people are delivering packages all over your area and can tell you about vacant houses they may see. In fact, you could even give them some of your business cards to stick in the doors of vacant houses they find. Just have them write their first name on the back of the card so you can pay them something if you get a deal from it.

If you have someone who mows your lawn, cleans your home, shovels your driveway, takes care of your pool, does pest control for you, or a handy man who works for you, or a roofer these are all good sources of leads for you. You just need to make sure you pay them either by the lead they bring you or by the deal when you close. You need to negotiate this with them ahead of time, then pay them promptly when you bring you deal so they will be even more willing to work harder for you. My roofer just brought two awesome leads.

I also have a tenant who works for the local cable company, so he is all over our county on a daily basis. He is able to find us lots of leads on vacant houses and people who are getting ready to sell their homes. I also have a contact with a company that has storage units and they will contact me when they know of someone who has a home they need to sell. This is all just a matter of creating relationships with people around you who are likely to be able to scout deals for you. This is a great way to add more leads to your pipeline that you don’t have to directly market to find. For more information on all the marketing you will ever need for your real estate investing business be sure and visit my website at www.marketingmagiclady.com

Kathy Kennebrook
Marketing Magic Lady

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You can also order by mail, e-mail or fax – Dagger LLC- P.O. Box 14343 Bradenton Fl 34280- Fax-941-795-6887- Phone-941-792-5390

E-mail- kpaddler@att.net

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Kathy Kennebrook’s Weekly Internet Marketing Tip # 21

Marketing Tip #21 Kathy Kennebrook, the Marketing Magic lady here with your Minute Marketing Tip. Repetition and recognition is the key to all successful campaigns to expose your buyers to your message. So as internet marketers use all the resources that are available to you to get your message across to your potential buyers such as e-mail blasts, blog sites, You Tube, Twitter, Landing Pages and Facebook. The higher number of times your potential buyer sees your message the more likely they are to buy your product. Plus you are building credibility with them. Then use a tag line or a message that makes you memorable. Choose something that makes you stand out from all the rest. And then give your buyer a call to action, maybe something like “order in the next 10 hours and receive X absolutely free” Then sit back and watch the money roll in. For all the marketing information you need for your real estate investing business visit my website at www.marketingmagiclady.com

Kathy Kennebrook Discusses Why The Real Estate Investor Needs to Start Marketing NOW!

Marketing Tip #20- For those of you who want to grow your real estate investing business before the end of the year, NOW is the time to get moving. Start marketing hard, get your direct mail campaigns out there and make offers on Bank REOs even if they seem to be ridiculously low offers. Banks have homes they need to get off the books before the end of the year!! I just made a ridiculous low offer on a bank REO and the realtor handling the property just called and said if I could raise my offer just a little bit they would take it. This is also the time to be getting direct mail campaigns out to reach highly motivated sellers who are getting tax bills they don’t want to pay on properties they don’t want. We do our highest number of deals between October and February so you need to get moving now!! Be sure and check out my website at www.marketingmagiclady.com for all the info you need on marketing to find highly qualified sellers!!!!