Direct mail “cookie cutters”
The best way I’ve found to “niche” market to motivated sellers and control the number of leads coming in is through the use of direct mail. The BIG secret to making direct mail successful is to mail the right letter to the right list; then mail to them over and over. As you will discover, given time, almost every potential seller’s circumstances change and make them more motivated to sell. You must let the world know you buy real estate. The best thing about doing direct mail advertising is that you can specifically target the types of sellers you want to reach and cultivate quality leads.
I also find these mailings to be very residual. These potential sellers will hold onto your direct mail pieces until their circumstances dictate that they contact you. When they are ready to sell, they will contact you first, especially since they probably haven’t had any contact from anyone else. Usually their properties aren’t being actively marketed; therefore there is no competition for these deals. In the meantime, you’ve gained credibility with these sellers by doing repetitive mailings.
I will take a moment here to mention that one of the reasons I personally love direct mail is because it is unique in that there is no other marketing technique out there where you have the kind of control that you do with direct mail. For example;
1. You can cultivate the exact type of lead you are looking for in the
specific area or price range you are looking for.
2. You can control the number of pieces going out, when they go out,
and specifically to whom they are targeted.
3. You can create a response mechanism within the body of your
letter so that you get the specific response you want from the seller or customer.
4. It is very easy to “crank up” your mailing machine or pull it back
depending on what your personal situation or goal is.
5. You can create more solid leads using fewer of your marketing
dollars thus leaving you more dollars for other marketing you might want to do.
6. You can create a solid successful direct mail campaign even if you have a very limited budget to work with.
7. It is very easy to track the success and response rate of the direct mail campaigns you have created.
8. These mailings are very residual, potential sellers or customers
will hold on to them until they need your service.
9. You will reach prospective sellers or customers who might not
ever learn about you otherwise.
For more information on using Direct Mail to increase the number and the quality of real estate deals you do visit Kathy Kennebrook’s website at www.marketingmagiclady.com While you’re there be sure and sign up for Kathy Kennebrook’s free monthly newsletter.