Author: Kathy Kennebrook

Folks often ask me what the best way to find motivated sellers is. My response is to do that which your competition will not. Dare to be different. Ron LeGrand once said “If you were arrested for being a real estate investor would there be enough evidence to convict you? ” I wholeheartedly agree with that sentiment.

Don’t be afraid to use florescent orange or pink business cards or post cards to attract sellers. Use t-shirts in your business and wear them all the time. We even had a t-shirt made for our German Shepard dog. When we take him for a walk people know what we do for a living. “Wrap” your vehicle in signage and be sure to include a web site address. Implement several different ways to attract sellers since you will need to reach your market in a variety of ways.

Don’t be worried about people who make comments about you. You are the one who will get to giggle all the way to the bank with the profits from your real estate deals. Throw cards out into the bleachers when your children’s team scores a point. Give business cards to everyone you deal with on a daily basis. Write an article on real estate and submit it to your local newspaper.

There are lots of great ways for you to stand out in your business. Don’t be afraid to be different. Different gets attention and that’s what you want, to get the attention of sellers who need your services.

We have had some feed back from folks who have read various negative posts regarding educational materials on various forums. My comment regarding this subject is simple-

Be very wary of what you read on these boards and on the internet in general. Generally speaking these boards are not policed for validity or content. Many of the folks who post these comments are not who they represent themselves to be and many have never done a real estate deal.

The folks who are legitimately using educational materials and doing real estate deals do not have time to make comments on these boards, they are too busy doing the business. Most of the folks on these boards are the nay sayers and the “wanna bes” who have no idea what the real estate business is all about.

If you are truly interested in learning about a specific product, go to the web site of the person who is selling that product for more information. Most of the speakers have testimonials posted that you can look at and read. Speak to folks in your local real estate clubs to find out from folks doing the business what works and what doesn’t. When you go to seminars you will have the opportunity to meet the folks selling products and be able to assess their value for yourself. Don’t let a few negative people impact the success of your business!!

In recent weeks and months we have been getting many complaints and comments from consumers who have purchased my educational materials (Marketing Magic System)from ads on the internet posted by individuals, ads posted on club web sites selling used courses and folks selling used courses on e-bay. The primary complaint is that these are bad copies or parts of originals which are missing pieces. The worst case lately is someone who is selling course materials for a ridiculously low price and basically what the consumer is receiving is a CD with part of the courses on it.

Not only do we actively prosecute these situations, but you as the consumer should be very wary of purchasing used courses just to save a buck. The old adage “you get what you pay for” definitely comes into play here. Many of these consumers are contacting our offices and expecting us to remedy their situations after purchasing bad courses from some other site. If you purchase a course through our offices or from our web sites which include this one and marketingmagiclady.com, we stand behind our products 100%.

However, if you purchase a bad copy of one of our products from someone who is not a reputable person or vendor, you get what you paid for.

My main point in bringing this up is that if you are a serious investor and you want to grow your business substantially, you are going to have to invest in education. I myself continue to attend seminars and purchase systems and courses that will help my business. Spend the extra money and buy the right stuff from the right person. Not only will you get quality materials, you also receive ongoing support and answers to any questions you may have as you go.

If you come across one of these situations, please contact our offices at 941-792-5390. Also, make sure you know who you are buying from and make sure they are a reputable club or vendor who is authorized to sell my Marketing Magic systems.

Having a spouse or a partner involved with you in your real estate business can be a real asset provided you follow some specific guidelines. Having the support of another person in your business is definitely going to be a big help whether or not they are directly involved in the business.

If you have a spouse or a partner who is interested in being involved in the business with you, there are some specific rules I would suggest you follow. The first of those is to formulate a plan as to who is going to do what. The best way to do this is to decide the strong points of each person and let them handle that part of the business. For example, in my personal business, my husband handles the tenants and the contractors since he is “tougher” than I am. I handle everything having to do with paperwork and finances because those are my strong points. Then leave the other person to do their jobs without interfering.

We also take time to have a “meeting of the minds” once a week.This gives us the opportunity to get caught up on what each of us is working on. That way both people know exactly what is going on with the business.

Working together can be a real opportunity for your business to grow. It takes team work and a sense of trust for two people to work together in a business. One person can’t do it all. Define what your jobs are going to be and let your spouse or partner be the best they can be at those jobs they choose.

Be willing to jump in and help when one or the other of you is feeling overwhelmed. But also make sure you leave time for yourselves that is not business related. You can get to a point where everything you do revolves around your business. Make sure you leave yourself time for other activities. This will allow both of you to be the best you can be for each other and for your business! For more information on working as team, visit us at Marketingmagiclady.com

When you are getting started in the real estate business, putting a marketing plan in place is going to be one of your first priorities. This will be the main thing that will separate you from your competition.

Don’t be afraid to do what those around you will not. Dare to be different and consistent in your marketing efforts and the results will be amazing. Niche your marketing and become an expert in your market place. Become educated within your market place so you know your property values and your target market.

Next, figure out what your marketing budget is and which marketing strategies will reach the highest number of sellers within your budget. For example, it may be signage, business cards, direct mail, flyers, ads, or a combination of these. You should always have between three and five marketing strategies in place at any given time so you are reaching the largest segment of your market in a variety of ways.

Be aware of the special problems of your market. Are there a lot of layoffs? Are there a lot of folks who are part time residents? Is yours a very high end market with a lot of luxury homes? Discover these special differences and market directly to them. Figure out what it is that everyone before you has done and do it differently. For example, in my market almost no one does direct mail on a consistent basis, so I have made this my personal niche. By doing this, there is virtually no competition for properties whatsoever.

Set specific goals for your business and strive to meet those goals each and every day. By doing this, you are planting seeds of success for today and for your future. For everything you need to know about locating motivated sellers, visit us at marketingmagiclady.com.