Marketing Tip # 18- Formatting a Marketing Letter to Find More Sellers-
“Touch” Your Seller With “The Solution” To Their Problem. Focus On The Needs Of The Specific Seller You Are Marketing.
Keep It Simple. The Grammar doesn’t Have To Be Perfect.
Use Simple Language; Don’t Fill Your Letter With Big Words Or “Industry Jargon” That Your Seller Might Not Understand.
Use Paragraphs And Spacing So There Is A Specific Break Between Thoughts.
Begin With A Powerful Headline Or First Sentence To Grab Their Attention And Hold Their Interest.
Use A Font And Font Size That Is Easy to Read.
List the benefits to the Seller of choosing to work with you.
Use a powerful “P.S.” in your letter to get them to take action. My personal favorite is “Contact us now since we budget to purchase a certain number of homes each month”
Don’t forget to tell the seller how you would like them to contact you but give them as many options as possible.
These few little hints will help you develop a powerful direct mail campaign. If you are looking for a direct mail system already done for you be sure and visit my website at www.marketingmagiclady.com. While you are there sign up for Kathy Kennebrook’s Free Monthly Newsletter!!!